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TripAdvisor Restructures, Cuts 20% of Workforce to Sharpen Focus on Travel Experiences and AI
ByAinvest
Friday, Nov 7, 2025 8:49 am ET1min read
TripAdvisor is restructuring its business by merging operations between its Tripadvisor and Viator brands to focus on travel experiences and AI. The company will cut about 20% of its workforce, affecting around 600 employees. The goal is to simplify its structure, sharpen its focus, and leverage AI across the platform, including integrating into ChatGPT. The restructuring follows pressure from activist investor Starboard Value and aims to drive growth in experience bookings.
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