Tripadvisor Considers Merging Core Brand with Viator Amid Investor Pressure and Layoffs.
ByAinvest
Wednesday, Nov 5, 2025 5:53 pm ET1min read
TRIP--
Tripadvisor is considering merging its core brand with Viator amid pressure from activist investors. The company is facing significant layoffs, and its stock has closed below its 200-day moving average. Tripadvisor has a mixed financial performance, with a gross margin of 93.64% but a low net margin of 3.48%. The company's debt-to-equity ratio is 2.01, and it has an Altman Z-Score of 1.55, placing it in the distress zone. Analyst sentiment is cautious, with a target price of $18.42 and a recommendation score of 3.2.
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