Trip.com Group (TCOM) Rallies 5.79% to 12-Month High on Analyst Upgrades, Institutional Buys

Shares of Trip.com Group Limited (NASDAQ: TCOM) surged to a 12-month high of $77.89 on September 18, 2025, marking a 1.77% rise over four consecutive trading days with a 5.79% cumulative gain. The stock’s rally reflects a convergence of institutional confidence, analyst optimism, and strategic corporate actions, positioning the travel platform as a focal point in the global recovery narrative.

Recent analyst activity has underscored TCOM’s appeal, with multiple upgrades and price target increases from major institutions. Key upgrades included Bank of America raising its target to $70 and Mizuho to $81, while Zacks Research shifted to a "Strong-Buy" rating. These adjustments highlight confidence in the company’s ability to capitalize on Asia-Pacific travel demand and its disciplined capital allocation. The consensus price target of $76.98, supported by 15 "Buy" ratings, further reinforces a positive outlook.

Institutional investors have also bolstered their positions in TCOM, with notable increases in holdings by firms such as NewEdge Advisors and First Horizon Advisors. This surge in institutional ownership, now accounting for 35.41% of outstanding shares, signals a strategic bet on the company’s long-term growth trajectory. The $5 billion share repurchase program announced in August has amplified investor sentiment, signaling management’s commitment to rewarding shareholders amid robust earnings performance.

TCOM’s financial fundamentals have played a critical role in sustaining momentum. The company’s low debt-to-equity ratio of 0.07 and strong liquidity metrics (current and quick ratios of 1.33) demonstrate financial discipline. A P/E ratio of 21.41 and a beta of 0.03 indicate a relatively stable valuation profile, attracting both institutional and retail investors. Strategic initiatives, including digital innovation and partnerships like the "Taste of China" dining show, further diversify revenue streams and align with evolving consumer preferences.

While risks such as competition from direct booking platforms and geopolitical uncertainties remain, TCOM’s proactive approach to market expansion and its focus on regional tourism in Asia position it to navigate challenges effectively. Analysts emphasize the company’s balance sheet strength and operational flexibility as key differentiators in a competitive landscape. The combination of intrinsic value and market momentum has solidified TCOM’s status as a top-tier play in the travel recovery story.