Trimble Partners with Coastline Equipment for Grade Control and Site Positioning Services

Trimble has partnered with Coastline Equipment to sell and support their grade control, site positioning and correction services technology in California, Nevada and Idaho. Coastline will now sell Trimble technology directly to customers using John Deere and Hamm earthmoving equipment, as well as LevelBest/ATI and HitchDoc attachments. Trimble Works subscription bundles will be offered, providing contractors with flexibility in selecting and utilizing the right technology for their business needs.

Trimble (NASDAQ: TRMB), a global technology company specializing in precise positioning, modeling, and data analytics, has announced a strategic partnership with Coastline Equipment to expand the distribution of its grade control, site positioning, and correction services technology across California, Nevada, and Idaho. This partnership will see Coastline Equipment, based in Long Beach, California, sell and support Trimble technology directly to customers using John Deere and Hamm earthmoving equipment, as well as LevelBest/ATI and HitchDoc attachments [1].

Coastline Equipment will now serve as an authorized Trimble Technology Outlet, offering Trimble Works subscription bundles that provide contractors with flexible solutions for civil construction technology. These bundles offer contractors the ability to scale operations with minimal risk, and provide hardware coverage and price points tailored to their business needs. The partnership will also include sales, installation, service, and training support for Trimble technology on various equipment types, including dozers, excavators, motor graders, and soil compactors [1].

This strategic expansion aligns with Trimble's evolving distribution strategy through its "Trimble Technology Outlets" initiative. By partnering with dealers representing different equipment manufacturers, Trimble aims to remove integration barriers that have historically challenged contractors with mixed-equipment fleets. This move is particularly significant as it addresses a critical pain point in the construction industry where technology adoption has been hindered by equipment compatibility issues [2].

The inclusion of Trimble Works subscription bundles in this partnership reflects Trimble's shift toward more flexible, subscription-based business models. This approach reduces upfront investment barriers for contractors while creating more predictable recurring revenue streams for Trimble. The strategy demonstrates Trimble's focus on expanding market penetration by making its technology more accessible across diverse equipment ecosystems, potentially accelerating adoption rates in previously underserved segments of the construction market [2].

The partnership with Coastline Equipment represents a strategic expansion of Trimble's distribution network, creating a new sales channel for their construction technology solutions across southern California, southern Nevada, and southwestern Idaho markets. This move is expected to enhance Trimble's market reach and drive overall productivity and profitability for contractors in these regions.

References:
[1] https://www.marketscreener.com/news/coastline-equipment-named-newest-trimble-technology-outlet-ce7c50d9d980f621
[2] https://www.stocktitan.net/news/TRMB/coastline-equipment-named-newest-trimble-technology-1ckgiy4pgdo5.html