Tri Pointe Homes Appoints Robert Norton as Coastal Carolinas Division President

Tri Pointe Homes has appointed Robert Norton as division president of its Coastal Carolinas division. Norton brings over two decades of homebuilding and financial leadership experience to the role, where he will oversee operations, sales, land acquisitions, and community development across the division's growing footprint. His focus will be on advancing the division's pipeline of single-family and townhome communities in Bluffton, Beaufort, and other Lowcountry locations.

Tri Pointe Homes (NYSE: TPH), one of the largest homebuilders in the US, has appointed Robert Norton as division president of its Coastal Carolinas division. Norton brings over two decades of homebuilding and financial leadership experience to the role, where he will oversee operations, sales, land acquisitions, and community development across the division's growing footprint [1].

In his new role, Norton will focus on advancing the division’s pipeline of single-family and townhome communities in Bluffton, Beaufort, and other sought-after Lowcountry locations. He will also endeavor to strengthen community connections, expand trade partnerships, and bolster the division’s mission to bring thoughtfully designed, amenity-rich neighborhoods to the Atlantic seaboard [1].

Norton's extensive market knowledge and proven operational leadership make him the ideal candidate to lead the Coastal Carolinas division. He previously served as division president for Ashton Woods Homes, where he led the growth of the Charleston operation from a start-up to more than 700 annual closings and secured a top-three market share position [1].

The appointment comes amid strong regional growth. South Carolina experienced a 1.7% population increase between July 2023 and July 2024, adding approximately 91,000 residents to reach about 5.48 million people [1]. Bluffton, one of the fastest-growing towns in the state, surged to an estimated 39,856 residents in 2025 – an annual growth rate of 6.13% and a 40% increase since 2020 [1]. Beaufort County, home to Bluffton and Hilton Head Island, is likewise expanding rapidly with a population increase of more than 20% between 2010 to 2022, reaching an estimated population of 204,643 in 2025 [1].

"Robert’s extensive market knowledge, proven operational leadership, and remarkable commitment to building strong teams makes him the ideal person to lead our Coastal Carolinas division," said Tri Pointe Homes Chief Executive Officer Doug Bauer. "His connection to the Lowcountry and ability to cultivate collaborative, high-performing teams aligns with our vision of creating premium lifestyle communities that celebrate the region’s character, deliver life-changing design, and offer unforgettable customer experiences" [1].

References:
[1] https://www.stocktitan.net/news/TPH/tri-pointe-homes-names-robert-norton-as-division-president-of-dqmqofd7quid.html