Travis Jordan Joins Merchant Focus as President to Lead Embedded Payments Strategy

Merchant Focus, a leading payment processing company, has appointed Travis Jordan as President to lead its embedded payments strategy. Jordan brings over a decade of experience in the payments industry and will focus on expanding the company's embedded payment capabilities to deliver seamless payment experiences for software platforms and their users. As President, Jordan will leverage technology to simplify payment workflows, enhance security, and develop flexible solutions tailored to a range of industries.

Portland, Maine—Merchant Focus, a leading provider of secure, customized payment processing solutions, has appointed Travis Jordan as its new President. This strategic move aims to strengthen the company’s leadership team as it accelerates growth in embedded payments, with a focus on serving the evolving needs of Independent Software Vendors (ISVs) [1].

Travis Jordan brings over a decade of experience in the payments industry, including leadership roles at Merchant Focus as Vice President and Business Development Manager. His expertise spans embedded payments, dual pricing, and high-risk merchant services. In recognition of his industry impact, Jordan was recently named a 2025 ETA Forty Under 40 award recipient at TRANSACT 2025 [1].

As President, Jordan will focus on expanding the company’s embedded payment capabilities to deliver seamless, integrated experiences for software platforms and their users. His vision includes leveraging technology to simplify payment workflows, enhance security, and develop flexible, scalable solutions tailored to a range of industries [1].

“I’m honored to take on this role,” said Travis Jordan. “Our mission is to empower businesses through innovative, easy-to-integrate payment solutions that help them grow and adapt in a fast-paced, tech-driven world” [1].

Merchant Focus has supported businesses of all sizes for over 20 years, offering a full suite of payment processing tools including mobile, online, contactless, and POS systems—all backed by best-in-class security and dedicated support [1].

The appointment of Travis Jordan comes amidst significant growth in the fintech sector. Recently, NomuPay, a Dublin-based fintech, secured a $40 million strategic investment from SB Payments Service (SBPS), a SoftBank Group company, to solidify its presence in Japan [2]. This investment underscores the increasing importance of embedded payments and cross-border payment solutions.

References:
[1] https://www.businesswire.com/news/home/20250603511293/en/Merchant-Focus-Appoints-Travis-Jordan-as-President-to-Lead-Embedded-Payments-Strategy
[2] https://www.siliconrepublic.com/start-ups/dublin-fintech-nomupay-raises-softbank-payments-service