"Travala & Trivago Team Up: Crypto Bookings Go Global"

Travala, a leading crypto-focused travel booking platform, has announced a strategic partnership with trivago, a prominent global travel search engine. The collaboration aims to provide trivago users with access to over 2.2 million hotels and accommodations, while also offering customers the opportunity to earn loyalty points and receive rewards in cryptocurrency.

The integration, effective immediately, enables trivago users worldwide to discover, compare, and book Travala’s extensive inventory of properties. Timo Itterbeck, who oversees Account Management for APAC, LATAM, and Spain at trivago, sees this partnership as a way to enhance the range of hotels and accommodations available to travelers on their platform while providing a comprehensive overview of Travala’s offerings.

“At trivago, our goal is to offer travelers the most thorough overview of all available accommodation options," said Timo Itterbeck. “By incorporating Travala, we’re expanding our customers’ choices while enhancing their ability to book with emerging payment methods such as cryptocurrencies.”

With this alliance, trivago users will gain access to 2.2 million additional properties listed on Travala, which will redirect customers to the crypto-centered travel app upon selection. Travala provides a booking service spanning 2,200,000+ properties in 230 countries, alongside 400,000+ activities and 600+ airlines worldwide. The company promotes cryptocurrency adoption, accepting over 100 leading digital currencies in addition to traditional payment methods.

Trivago users will now be able to search, compare, and pay for their preferred hotels and accommodations using popular cryptocurrencies such as Bitcoin, Ethereum, Solana, Dogecoin, and Travala’s native travel loyalty token, AVA. Beyond facilitating crypto payments, Travala offers competitive prices, a best-price guarantee, and a Smart members program that allows users to earn loyalty points for their purchases. Smart Basic members can receive rewards in Bitcoin or AVA, while higher-tier members enjoy further discounts and loyalty benefits for eligible bookings. The rewards system applies to all users, regardless of whether they choose traditional or cryptocurrency payment methods.

Reflecting on the partnership with trivago, Juan Otero, CEO of Travala, emphasized that the integration represents a significant step in promoting crypto adoption globally, as it allows millions