TransAct Technologies’ BOHA!® Terminal 2 Secures a Strategic Win in the Convenience Store Market
14min read TransAct Technologies (NASDAQ: TACT) has scored a significant victory with the full-scale rollout of its upgraded BOHA!® Terminal 2 system by a leading national convenience store chain. The deal, finalized in Q1 2025, marks a pivotal moment for TransAct as it expands its footprint in the high-growth foodservice technology sector. By upgrading all 1,400 existing BOHA! units—many locations receiving two devices each—the partnership underscores the terminal’s role in driving operational efficiency, labor savings, and compliance for multi-unit operators.
A Scalable Solution for Labor-Constrained Environments
The BOHA! Terminal 2 is designed to address the labor shortages and operational challenges plaguing convenience stores. With a 47% faster print start time, 300 DPI resolution, and label widths up to 3 inches, the terminal streamlines food preparation, labeling, and inventory management. These features reduce manual labor, minimize food waste, and improve compliance with food safety standards—a critical advantage in an industry where labor costs and regulatory demands are rising.
The terminal’s cloud-based menu management and real-time analytics also allow operators to centralize updates across thousands of locations, ensuring consistency for national restaurant brands housed within convenience stores. This scalability is particularly compelling for chains aiming to standardize processes across their network.
Why This Deal Matters for TransAct’s Growth
The upgrade represents more than just hardware sales. It is a strategic endorsement of TransAct’s ecosystem, which includes software-driven solutions, third-party integrations, and extended warranty services like TransAct Care’s Premier Express Warranty. The partnership also aligns with broader industry trends: convenience stores are increasingly prioritizing digital transformation to offset declining fuel sales and boost in-store foodservice revenue.
John Dillon, TransAct’s CEO, emphasized the deal’s significance in a Q1 2025 earnings call: “This upgrade validates the BOHA! Terminal 2’s ability to deliver measurable ROI, operational excellence, and food safety at scale.”
Financial Implications and Future Outlook
While the deal’s exact financial terms remain undisclosed, its scale suggests a meaningful contribution to TransAct’s bottom line. In 2024, TransAct reported a 42% compound annual growth rate (CAGR) in BOHA! terminal placements over eight quarters, with Q4 2024 alone seeing 1,639 units sold—the highest quarterly volume since 2020. The Q1 2025 convenience store upgrade, paired with wins in healthcare and international markets, positions the company to meet its 2025 revenue guidance of $47 million to $52 million.
Moreover, the terminal’s recurring revenue opportunities—such as warranty services, software updates, and consumables—could enhance profitability over time. For instance, a separate 2025 deal with a healthcare provider includes 229 BOHA! Terminal 2 devices, sensors, and three-year service contracts, illustrating the ecosystem’s potential for sustained revenue streams.
Conclusion: A Catalyst for Market Leadership
TransAct’s BOHA! Terminal 2 upgrade with a leading convenience store chain is more than a single contract—it’s a strategic milestone signaling the terminal’s viability in large-scale, labor-intensive environments. With 3.9 million printers deployed globally and a growing focus on software-driven solutions, TransAct is well-positioned to capitalize on the $80 billion U.S. convenience store market, where foodservice sales are rising steadily.
The deal’s emphasis on compliance, scalability, and ROI aligns with investor priorities, especially as companies seek technologies to mitigate labor costs and improve operational consistency. With its Q1 2025 achievement and expanding ecosystem, TransAct appears poised to strengthen its leadership in back-of-house automation—a sector critical to the future of foodservice and beyond.
Investors should watch for recurring revenue growth, adoption in new verticals (e.g., healthcare, gaming), and the potential for follow-on contracts as the convenience store chain scales its BOHA! deployment. For now, the upgrade serves as a clear indicator that TransAct’s technology is a must-have tool in an industry demanding efficiency and innovation.
