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TransAct Technologies’ BOHA!® Terminal 2 Secures a Strategic Win in the Convenience Store Market

Julian CruzMonday, Apr 28, 2025 9:54 pm ET
14min read

TransAct Technologies (NASDAQ: TACT) has scored a significant victory with the full-scale rollout of its upgraded BOHA!® Terminal 2 system by a leading national convenience store chain. The deal, finalized in Q1 2025, marks a pivotal moment for TransAct as it expands its footprint in the high-growth foodservice technology sector. By upgrading all 1,400 existing BOHA! units—many locations receiving two devices each—the partnership underscores the terminal’s role in driving operational efficiency, labor savings, and compliance for multi-unit operators.

A Scalable Solution for Labor-Constrained Environments
The BOHA! Terminal 2 is designed to address the labor shortages and operational challenges plaguing convenience stores. With a 47% faster print start time, 300 DPI resolution, and label widths up to 3 inches, the terminal streamlines food preparation, labeling, and inventory management. These features reduce manual labor, minimize food waste, and improve compliance with food safety standards—a critical advantage in an industry where labor costs and regulatory demands are rising.

The terminal’s cloud-based menu management and real-time analytics also allow operators to centralize updates across thousands of locations, ensuring consistency for national restaurant brands housed within convenience stores. This scalability is particularly compelling for chains aiming to standardize processes across their network.

Why This Deal Matters for TransAct’s Growth
The upgrade represents more than just hardware sales. It is a strategic endorsement of TransAct’s ecosystem, which includes software-driven solutions, third-party integrations, and extended warranty services like TransAct Care’s Premier Express Warranty. The partnership also aligns with broader industry trends: convenience stores are increasingly prioritizing digital transformation to offset declining fuel sales and boost in-store foodservice revenue.

John Dillon, TransAct’s CEO, emphasized the deal’s significance in a Q1 2025 earnings call: “This upgrade validates the BOHA! Terminal 2’s ability to deliver measurable ROI, operational excellence, and food safety at scale.”

TACT Trend

Financial Implications and Future Outlook
While the deal’s exact financial terms remain undisclosed, its scale suggests a meaningful contribution to TransAct’s bottom line. In 2024, TransAct reported a 42% compound annual growth rate (CAGR) in BOHA! terminal placements over eight quarters, with Q4 2024 alone seeing 1,639 units sold—the highest quarterly volume since 2020. The Q1 2025 convenience store upgrade, paired with wins in healthcare and international markets, positions the company to meet its 2025 revenue guidance of $47 million to $52 million.

Moreover, the terminal’s recurring revenue opportunities—such as warranty services, software updates, and consumables—could enhance profitability over time. For instance, a separate 2025 deal with a healthcare provider includes 229 BOHA! Terminal 2 devices, sensors, and three-year service contracts, illustrating the ecosystem’s potential for sustained revenue streams.

Conclusion: A Catalyst for Market Leadership
TransAct’s BOHA! Terminal 2 upgrade with a leading convenience store chain is more than a single contract—it’s a strategic milestone signaling the terminal’s viability in large-scale, labor-intensive environments. With 3.9 million printers deployed globally and a growing focus on software-driven solutions, TransAct is well-positioned to capitalize on the $80 billion U.S. convenience store market, where foodservice sales are rising steadily.

The deal’s emphasis on compliance, scalability, and ROI aligns with investor priorities, especially as companies seek technologies to mitigate labor costs and improve operational consistency. With its Q1 2025 achievement and expanding ecosystem, TransAct appears poised to strengthen its leadership in back-of-house automation—a sector critical to the future of foodservice and beyond.

Investors should watch for recurring revenue growth, adoption in new verticals (e.g., healthcare, gaming), and the potential for follow-on contracts as the convenience store chain scales its BOHA! deployment. For now, the upgrade serves as a clear indicator that TransAct’s technology is a must-have tool in an industry demanding efficiency and innovation.

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anonymus431
04/29
Labor costs and food safety are major concerns. BOHA! Terminal 2 addresses both, making it a must-have for convenience stores.
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racoontosser
04/29
BOHA! Terminal 2 is a game-changer. Labor savings and compliance are gold in convenience stores. 🚀
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zaneguers
04/29
@racoontosser Totally agree, labor savings are lit.
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curbyourapprehension
04/29
TACT's ecosystem is a goldmine for investors.
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nrthrnbr
04/29
47% faster print start time? That's not just a nicety, it's a necessity for labor-constrained stores.
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SocksLLC
04/29
BOHA! Terminal 2 is a game-changer. Convenience stores need this level of automation. 🚀
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cyarui
04/29
47% faster print start time? Game changer for TACT.
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Mysterious-Ad-6690
04/29
@cyarui 47% faster? That's lit.
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surveillance_raven
04/29
Convenience stores focusing on foodservice is a trend. TransAct's tech fits perfectly with that shift. They're not just selling terminals, they're selling future growth.
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maxckmfk
04/29
BOHA! Terminal 2 is a must-have for convenience stores.
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flog_fr
04/29
@maxckmfk Totally agree, BOHA! is lit.
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stydolph
04/29
Digital transformation in convenience stores is real. TACT's in a good spot to ride that wave.
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Most_Caramel_8001
04/29
TransAct's move into convenience stores is smart. Digital transformation is key as fuel sales dip. $TACT could be a long-term play.
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EightBitMemory
04/29
@Most_Caramel_8001 What’s next for TACT?
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styletrick
04/29
@Most_Caramel_8001 Totally agree, long-term hold.
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iahord
04/29
Real-time analytics and third-party integrations make TransAct's terminal a flexible solution for convenience store chains. 📊
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shrinasaurus
04/29
@iahord Real-time analytics are lit.
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MysteryMan526
04/29
I'm holding $TACT for the long haul. Back-of-house automation is crucial, and their tech is ahead. Diversifying my portfolio with a growth stock.
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CaseEnvironmental824
04/29
Scalability and centralized menu management are huge. National brands will love the consistency it brings across locations.
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CurlyDarkrai
04/29
The $80 billion convenience store market is ripe. TransAct's in a great position to capitalize. Keep an eye on their vertical expansions.
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OneTrip7662
04/29
@CurlyDarkrai What other verticals do you think they'll tap?
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Lurking_In_A_Cape
04/29
42% CAGR ain't bad. TACT's on the up. Holding long and watching the recurring revenue play out.
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