Traeger Positioned for Growth with Strong Strategic Positioning and Buy Recommendation by Canaccord Genuity Analyst Brian McNamara.

Traeger's strategic positioning and growth potential are highlighted in a report by Brian McNamara from Canaccord Genuity. The company's proactive approach to managing tariffs, cost savings from Project Gravity, and year-over-year growth in unit volume sell-through demonstrate its potential for growth. McNamara maintains a Buy rating with a price target of $3.00. Despite challenges from low-cost competitors, Traeger's integration efforts and focus on deleveraging through EBITDA growth and free cash flow are viewed positively.

Traeger, Inc. (NYSE:COOK), a leading manufacturer of wood pellet grills and outdoor cooking solutions, has seen its stock price fluctuate amidst mixed analyst sentiments. On August 13, 2025, Anna Glaessgen from B.Riley Financial set a price target of $1.50 for COOK, indicating a potential upside of approximately 8.70% [1]. However, recent financial data and analyst reports suggest a more complex picture.

COOK's stock price has seen a recent increase of 2.22%, moving from $1.35 to $1.38. The stock has fluctuated between $1.36 and $1.40 today. Over the past year, COOK has experienced a high of $3.97 and a low of $1.28, reflecting significant volatility in its stock price [1].

In contrast, Brian McNamara from Canaccord Genuity maintains a Buy rating with a price target of $3.00, highlighting Traeger's strategic positioning and growth potential [2]. McNamara praises Traeger's proactive approach to managing tariffs, cost savings from Project Gravity, and year-over-year growth in unit volume sell-through. Despite challenges from low-cost competitors, Traeger's integration efforts and focus on deleveraging through EBITDA growth and free cash flow are viewed positively.

However, B. Riley Financial has downgraded Traeger to Neutral from Buy and cut its price target to $1.50, citing extended sales slumps and tariffs as key challenges [2]. Grill sales, which account for more than half of revenue, fell 22% year-over-year in the second quarter and are expected to keep declining through at least the fourth quarter of 2025. The company's high debt load, near six times trailing 12-month EBITDA, limits flexibility. Additionally, reduced marketing spending is seen as a constraint on growth, with Traeger's advertising budget down from $58 million in 2021 to $20 million in 2024.

Traeger's market capitalization is approximately $187.5 million, with a trading volume of 229,046 shares, indicating a moderate level of investor interest and activity in the stock. The company's financial performance and strategic direction, as discussed in the earnings call, will likely influence future stock movements.

References:
[1] https://site.financialmodelingprep.com/market-news/traeger-inc-nyse-cook-price-target-earnings-insights
[2] https://www.investing.com/news/stock-market-news/b-riley-cuts-traeger-rating-halves-price-target-on-extended-sales-slump-4189225