The's Trading Volume Surges 74.51% to 2.78 Billion, Ranks 412th in Market

On July 22, 2025, The's trading volume reached 2.78 billion, marking a 74.51% increase from the previous day, placing it 412th in the day's market rankings.

Interpublic Group (IPG) has introduced Agentic Systems for Commerce (ASC), a new offering designed to help brands navigate the complex and evolving commerce ecosystem. This solution leverages Interpublic’s proprietary agentic system and is powered by data from Intelligence Node, a transaction data company acquired by Interpublic earlier this year.

ASC captures data signals for every product and its competitors, including at the SKU and store level, generating actionable intelligence from insights into consumer searches, digital shelf position, product page content, pricing, and inventory levels. This enables brands to optimize sales and margin performance across digital commerce channels.

The new offering is led by Dr. Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic, who joined IPG from Accenture in 2023. Dr. Zoghby has extensive experience with the design and integration of large-scale enterprise systems across various sectors.

ASC is already being piloted by almost two dozen brands, with results showing double-digit improvements in impressions and sales. The system's quick adoption by over 20 CPG brands demonstrates clients' recognition of the need for integrated agentic systems that autonomously capture market-wide signals, identify performance opportunities, and execute in real time.

Interpublic appointed Yaniv Sarig as the Global Head of AI Commerce earlier this year to support initiatives like ASC. The company also completed the strategic acquisition of Intelligence Node, whose market-wide, real-time signal capabilities power the commerce intelligence and activation at the core of the offering.

ASC marks a foundational shift for sales and marketing teams from standalone tools to intelligent systems, allowing brands to move from reactive to adaptive operations, with unified, financially aligned performance across the entire commerce ecosystem.