The Trade Desk surges to 19th most traded stock with 36.12 billion turnover as S&P 500 inclusion looms

The Trade Desk (TTD) experienced a significant surge in trading volume on July 15, 2025, with a total turnover of 36.12 billion, marking a 447.48% increase from the previous day. This substantial rise in trading volume positioned TTD as the 19th most actively traded stock on that day. The stock price of The Trade Desk also saw a notable increase, rising by 6.59% over the past two days, with a cumulative gain of 6.66%.

The surge in The Trade Desk's stock price can be attributed to its upcoming inclusion in the S&P 500 index, which is scheduled to take effect on July 18, 2025. This inclusion is expected to attract more institutional investors and increase the stock's liquidity, further driving up its price. The announcement of this inclusion has already led to a significant increase in pre-market trading, with the stock jumping more than 14% in anticipation of the event.

The Trade Desk's business model, which involves providing a self-service and cloud-based ad-buying platform, has been gaining traction in the market. The company operates both in the United States and internationally, and its platform has been well-received by advertisers looking for a more efficient way to manage their ad campaigns. This positive market sentiment, coupled with the upcoming inclusion in the S&P 500, has contributed to the recent surge in the stock price.

Investors are closely watching The Trade Desk's performance as it prepares for its inclusion in the S&P 500. The company's strong fundamentals and innovative business model have positioned it as a leader in the digital marketing space, and its upcoming inclusion in the index is expected to further boost its stock price. However, some investors may be wondering if it is too late to buy TTD shares, given the recent surge in price. Despite this, the overall market sentiment remains positive, with many investors optimistic about the company's future prospects.