The Trade Desk has released its financial results for the fourth quarter and full year of 2024.

The Trade Desk, Inc. (NASDAQ: TTD), a global leader in advertising technology, recently announced its fourth-quarter and full-year financial results for the period ending December 31, 2024. In the final quarter of 2024, TTD's revenue reached $741 million, up 22% year-on-year, marking its 12th consecutive quarter of over 20% growth, and its total platform advertising spend reached $12 billion in 2024, leading the industry in performance.

Jeff Green, Co-founder and CEO of The Trade Desk, said: "TTD outperformed nearly all digital advertising sub-segments in 2024, achieving $2.4 billion in revenue, up 26% year-on-year, with further acceleration, and its platform advertising spend surpassed $12 billion, setting a new record. Meanwhile, the Company achieved significant results in profitability and cash flow. Based on this, we restructured our business last December, accelerating our layout in key areas such as CTV (smart TV big screen), retail media, identity, supply chain optimization, and audio, and promoting the development of innovative technologies such as Kokai and Ventura operating systems. Currently, leading global advertisers are no longer limited to UGC (user-generated content), but increasingly turning to scalable high-quality advertising channels, which not only confirms our strategic direction but also brings more extensive growth opportunities for the entire industry. Looking ahead to 2025 and beyond, TTD will continue to help clients fully utilize data-driven advertising technologies to drive business growth in high-quality internet ecosystems and enhance their brands' influence and loyalty among consumers with its unique advantages."