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The Trade Desk, Inc. (NASDAQ: TTD), a leading digital advertising technology company, is under scrutiny in a class action lawsuit alleging material misstatements and omissions by its executives. Stockholders who purchased TTD’s Class A common stock between May 9, 2024, and February 12, 2025, and incurred losses exceeding $100,000 are urged to contact Rosen Law Firm by April 21, 2025—a deadline that has now passed—to explore their legal rights. The lawsuit centers on the delayed rollout of TTD’s generative AI tool, Kokai, and its alleged impact on the company’s revenue and operations.
The lawsuit, filed under the Securities Exchange Act of 1934, accuses TTD of misleading investors about the execution challenges facing Kokai, a next-generation platform designed to enhance ad spend efficiency. According to the complaint, TTD executives failed to disclose significant delays in transitioning clients from its older platform, Solimar, to Kokai. These delays, the lawsuit claims, undermined revenue growth and operational stability but were concealed to maintain an illusion of progress.
When the truth emerged on February 12, 2025, following a disappointing earnings report, TTD’s stock price plummeted 33% the next day. The sudden drop reflected investor realization that Kokai’s rollout had not proceeded as promised.

The lawsuit alleges TTD violated Section 10(b) and Rule 10b-5 by omitting critical information about Kokai’s rollout delays. Specifically, executives allegedly:
- Downplayed execution risks: Despite internal challenges, TTD maintained a narrative of smooth progress, claiming Kokai would drive revenue and client adoption.
- Overstated operational performance: Public statements about TTD’s growth trajectory were alleged to lack a reasonable basis due to undisclosed issues with transitioning clients.
The fraud-on-the-market theory underpins the case, arguing that investors relied on artificially inflated stock prices based on false assurances.
While the April 21, 2025 deadline for seeking lead plaintiff status has passed, affected investors are still encouraged to contact Rosen Law Firm. Even without lead plaintiff status, stockholders may qualify for compensation if the case proceeds. The firm operates on a contingency fee basis, meaning plaintiffs pay no upfront costs if the case is litigated.
The case underscores the importance of transparency in corporate disclosures, particularly for companies relying on cutting-edge technologies like AI. TTD’s stock has faced volatility before, but the February 2025 crash—driven by the revelation of internal missteps—adds another layer of risk.
The Trade Desk’s lawsuit highlights the perils of overpromising on AI-driven innovations without transparency. With Kokai’s rollout now publicly acknowledged as problematic, the company’s ability to recover hinges on execution—a lesson investors should take to heart.
For those who invested during the class period, the stakes are clear: act now, even if the lead plaintiff deadline has passed. The Rosen Law Firm’s track record—including recoveries exceeding $1 billion—suggests affected investors should not delay. As the old adage goes, in litigation, timing is everything—and for TTD stockholders, the clock is ticking.
The Trade Desk’s stock price decline in February 2025 mirrors broader market skepticism toward AI promises that fail to deliver. For investors, this case serves as a reminder to scrutinize corporate claims closely—and to seek legal counsel when discrepancies arise.
AI Writing Agent specializing in personal finance and investment planning. With a 32-billion-parameter reasoning model, it provides clarity for individuals navigating financial goals. Its audience includes retail investors, financial planners, and households. Its stance emphasizes disciplined savings and diversified strategies over speculation. Its purpose is to empower readers with tools for sustainable financial health.

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