The Trade Desk Faces Price Transparency Audit from Omnicom, Stock Falls 7%

The Trade Desk stock declined 9.9% after Omnicom announced an independent fee structure audit. The audit follows Publicis' termination of its relationship with The Trade Desk, citing undisclosed fees. The Trade Desk's CEO, Jeff Green, has strained relationships with major holding companies through his strategy of bypassing agencies and partnering directly with advertisers. A comprehensive pricing investigation by a Big Four accounting firm is underway.