Tractor Supply Partners with SmartEquine to Offer Nationwide Equine Supplement System

Tractor Supply Company has partnered with SmartEquine to offer the SmartPaks supplement system nationwide. The pre-portioned packs are designed for essential equine wellness and cater to various needs such as joint health, digestion, electrolytes, and hoof health. Customers can use Tractor Supply's online solution finder to find the suitable supplement for their horse. This partnership enhances Tractor Supply's equine product offerings and supports the horse community effectively.

Tractor Supply Company (NASDAQ: TSCO), the leading rural lifestyle retailer in the United States, has announced a strategic partnership with SmartEquine to offer the SmartPaks supplement system nationwide. The partnership, effective July 28, 2025, aims to enhance Tractor Supply's equine product offerings and support the horse community more effectively.

SmartPaks are pre-portioned supplement packs designed for essential equine wellness, catering to various needs such as joint health, digestion, electrolytes, and hoof health. These scientifically formulated supplements are available exclusively at Tractor Supply stores nationwide and online at TractorSupply.com. The partnership makes SmartEquine's SmartPaks the exclusive national retailer for these supplements [1].

Nicole Logan, Senior Vice President and General Merchandise Manager at Tractor Supply, emphasized the significance of the partnership. "SmartEquine and SmartPaks changed the game for equine nutrition by making precision supplementing simple—and effective," she stated. "It’s not just convenient—it’s customized, research-based care delivered in a way that fits real equestrian routines. By bringing SmartPaks to the national level exclusively at our stores and online, Tractor Supply continues to raise the bar for equine wellness and meet the evolving needs of the horse community we proudly serve."

The SmartPaks supplement system is ideal for every type of horse, from competitive athletes and lesson ponies to trail mounts and beyond. For those unsure of which supplement is right for their horse, TractorSupply.com offers a SmartEquine Solution Finder that directs users to the ideal products based on their horse's unique needs.

In addition to the SmartPaks supplement system, Tractor Supply will also offer an expansive lineup of SmartEquine supplements in stores and online. This partnership aligns with Tractor Supply's commitment to providing comprehensive solutions for equine care, including horse pharmacy items, horse feed and treats, bedding, waterers, grooming supplies, and riding gear.

Tractor Supply Company, established in 1919, has been serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts, and those who enjoy living Life Out Here. With more than 52,000 Team Members and a presence in 49 states, Tractor Supply is dedicated to delivering legendary service and helping customers pursue their passions.

References:
[1] https://finance.yahoo.com/news/tractor-supply-named-exclusive-national-152200100.html
[2] https://uk.finance.yahoo.com/news/tractor-supply-named-exclusive-national-152200100.html
[3] https://www.businesswire.com/news/home/20250728099211/en/Tractor-Supply-Named-Exclusive-National-Retailer-for-SmartEquine-SmartPaks-Leading-Equine-Supplement-System