Tractor Supply Becomes Exclusive Retailer for SmartEquine SmartPaks Supplements

Tractor Supply Company has partnered with SmartEquine to become the exclusive national retailer for its SmartPaks supplement system. The system provides pre-measured portions of scientifically formulated supplements for precision, convenience, and consistency. Tractor Supply will offer SmartPaks in its stores nationwide and online, expanding its lineup of equine products. The partnership aims to enhance equine wellness and meet the evolving needs of the horse community.

Title: Tractor Supply Company Partners with SmartEquine for Exclusive Retail of SmartPaks

Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has announced a strategic partnership with SmartEquine to become the exclusive national retailer for its SmartPaks supplement system. This partnership aims to enhance equine wellness and meet the evolving needs of the horse community.

SmartEquine's SmartPaks provide pre-measured portions of scientifically formulated supplements, designed for precision, convenience, and consistency. The SmartPaks system includes a variety of supplements such as joint health, digestion, electrolytes, and hoof health, catering to every type of horse, from competitive athletes to trail mounts.

Starting today, customers can find SmartPaks in Tractor Supply stores nationwide and on TractorSupply.com. The expanded product lineup will be available exclusively at these channels, highlighting Tractor Supply's commitment to providing high-quality equine products and solutions.

"SmartEquine and SmartPaks changed the game for equine nutrition by making precision supplementing simple—and effective," said Nicole Logan, Senior Vice President, General Merchandise Manager at Tractor Supply. "It’s not just convenient—it’s customized, research-based care delivered in a way that fits real equestrian routines. By bringing SmartPaks to the national level exclusively at our stores and online, Tractor Supply continues to raise the bar for equine wellness and meet the evolving needs of the horse community we proudly serve."

The partnership underscores Tractor Supply's dedication to serving the needs of its customers and their animals. Tractor Supply's extensive range of equine products includes horse pharmacy items, feed, treats, bedding, waterers, grooming supplies, and riding gear, all available in its stores and online.

This strategic move aligns with Tractor Supply's mission to provide comprehensive solutions for pet care, livestock wellness, and rural living. The company's commitment to serving its customers is evident in its more than 52,000 Team Members, who deliver legendary service and help customers pursue their passions.

References:
[1] https://www.stocktitan.net/news/TSCO/tractor-supply-named-exclusive-national-retailer-for-smart-equine-j9wlypvidu54.html
[2] https://www.businesswire.com/news/home/20250728099211/en/Tractor-Supply-Named-Exclusive-National-Retailer-for-SmartEquine-SmartPaks-Leading-Equine-Supplement-System