Toys Market Growth to Reach $176.60 Billion by 2031: LEGO, Mattel, Hasbro, and Bandai Namco Dominate

The global toys market is projected to grow from $115.16 billion in 2024 to $176.60 billion by 2031, driven by rising disposable incomes, technological advancements, and cultural trends. Key segments include games and puzzles, tech-driven toys, and franchise-based products. North America leads due to robust infrastructure and brand presence, while Asia-Pacific emerges as the fastest-growing region. E-commerce is booming, with top companies like LEGO, Mattel, and Hasbro continuing to dominate.