Toyota Appoints New CEO, Emphasizing Financial Efficiency
ByAinvest
Friday, Feb 6, 2026 9:40 am ET1min read
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Toyota has appointed Kenta Kon, its CFO since 2020, as its new CEO. Kon will focus on profitability and industry collaboration. Current CEO Koji Sato will shift to a vice chairman role and become Chief Industry Officer, focusing on manufacturing efficiency and joint ventures. The change comes after Toyota posted a 1.9% lower operating profit YoY, despite selling 3% more vehicles globally. Kon's finance background and experience with services and subscriptions are seen as attractive for the company's current concerns.
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