Townsquare Media Partners with Renda Media for Digital Advertising Partnership.

Townsquare Media, a digital advertising and marketing solutions company, has formed a strategic partnership with Renda Media, a local media company with a presence in six US cities. The partnership aims to bring Townsquare's market-leading digital advertising solutions to Renda Media's client base, leveraging Townsquare's proprietary programmatic platform and data-driven strategies to deliver measurable value.

Townsquare Media, Inc. (NYSE: TSQ), a leader in digital advertising and marketing solutions, has formed a strategic digital advertising partnership with Renda Media. This alliance aims to bring Townsquare's market-leading digital advertising solutions to Renda Media's client base, leveraging Townsquare's proprietary programmatic platform and data-driven strategies to deliver measurable value [1].

The partnership, announced on August 5, 2025, marks Townsquare's sixth media partnership, now reaching 19 incremental markets outside its existing footprint. This expansion includes six new markets: Ft. Myers/Naples, Jacksonville, Pittsburgh, Indiana, Greensburg, and Punxsutawney [1].

Through this alliance, Townsquare will provide its proprietary digital advertising solutions and data-driven strategies to Renda Media's client base. This white-label partnership allows Townsquare to extend its digital advertising solutions without direct market entry, reflecting an asset-light growth strategy [1].

For Renda Media, the partnership provides access to sophisticated digital advertising capabilities without the need for internal technology development. This arrangement highlights the ongoing digital transformation in local media, where companies are seeking ways to capture digital advertising revenue through partnerships [1].

The partnership is part of Townsquare's strategic pivot toward digital revenue streams, which now comprise over 50% of the company's total revenue and profit [1]. Townsquare's Media Partnerships division, launched in 2024, focuses on equipping other local media companies with digital advertising solutions that have fueled Townsquare's own growth and success [1].

Tony Renda, Sr., CEO of Renda Media, expressed his pride in the partnership, stating, "Renda Media is proud to announce our partnership with Townsquare. They bring years of digital experience, knowhow, and professionalism to this partnership" [1].

References:
[1] https://www.stocktitan.net/news/TSQ/townsquare-forms-strategic-alliance-with-renda-gyoh31ou9fba.html