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Total Wine & More Partners with Rackspace for Multicloud Strategy and Digital Transformation.
ByAinvest
Wednesday, Oct 15, 2025 9:18 am ET1min read
partnered with Rackspace Technology to optimize performance and accelerate innovation across its retail operations. The retailer adopted two public cloud platforms, Microsoft Azure and Google Cloud, and chose Rackspace for managed support and cloud optimization expertise. The partnership has empowered Total Wine to transform cost optimization into a catalyst for innovation, reducing cloud costs by 20% year-to-date. Rackspace's managed services have provided ongoing support for modernizing Total Wine's inventory system, ensuring optimal database performance, and delivering strategic insights and automated optimizations.Total Wine & More, the largest independent retailer of fine wine in the U.S., has partnered with Rackspace Technology to optimize its cloud performance and accelerate innovation across its retail operations. The retailer adopted two public cloud platforms, Microsoft Azure and Google Cloud, and chose Rackspace for managed support and cloud optimization expertise. The partnership has empowered Total Wine to transform cost optimization into a catalyst for innovation, reducing cloud costs by 20% year-to-date, according to a StockTitan report.
Rackspace's managed services have provided ongoing support for modernizing Total Wine's inventory system, ensuring optimal database performance, and delivering strategic insights and automated optimizations. The partnership has enabled Total Wine to scale its operations efficiently and deliver exceptional customer experiences. The retailer continues to expand its footprint, now operating 284 superstores across 29 states.
"We needed a partner who could support our multicloud strategy and provide consistent, expert guidance across both Azure and Google Cloud," said Rob DeSantos, VP of Infrastructure and Workplace Solutions at Total Wine & More. "Rackspace Technology not only met those needs but exceeded our expectations with their technical depth and collaborative approach."
The partnership demonstrates the value of choosing the right cloud for the right workload and the importance of expert guidance in managing a multicloud environment. Total Wine's strategic adoption of cloud technology is a key driver of its agility and customer experience.
Rackspace's managed services have provided ongoing support for modernizing Total Wine's inventory system, ensuring optimal database performance, and delivering strategic insights and automated optimizations. The partnership has enabled Total Wine to scale its operations efficiently and deliver exceptional customer experiences. The retailer continues to expand its footprint, now operating 284 superstores across 29 states.
"We needed a partner who could support our multicloud strategy and provide consistent, expert guidance across both Azure and Google Cloud," said Rob DeSantos, VP of Infrastructure and Workplace Solutions at Total Wine & More. "Rackspace Technology not only met those needs but exceeded our expectations with their technical depth and collaborative approach."
The partnership demonstrates the value of choosing the right cloud for the right workload and the importance of expert guidance in managing a multicloud environment. Total Wine's strategic adoption of cloud technology is a key driver of its agility and customer experience.
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