Toss Aims to Bridge Traditional and Digital Finance with Aussie Superapp Launch

Toss, a leading mobile payments platform, is set to launch a finance superapp in Australia, expanding its offerings to include digital asset capabilities and aligning with the growing adoption of stablecoins. This move comes amid increasing interest in blockchain-based financial solutions across the Asia-Pacific region. Toss's new platform will integrate services ranging from digital payments to tokenized assets, positioning itself at the intersection of traditional and decentralized finance.

The Australian financial market has shown strong growth in tokenized real-world assets (RWA), with Ethereum leading in market share at 52.59% as of September 2025. Ethereum hosts $8.36 billion in RWA value, a 11.22% increase over the previous 30 days, according to analytics platform RWA.xyz. The platform highlights that stablecoins have surged in value to $277.67 billion, a 6.73% increase from one month prior, reflecting continued confidence in stablecoin ecosystems. With this backdrop, Toss’s new superapp is expected to leverage stablecoin infrastructure for cross-border transactions and asset management.

Toss’s entry into the Australian market is also timed with broader developments in the tokenization of traditional financial assets. For instance, BlackRock USD Institutional Digital Liquidity Fund (BUIDL) remains the largest tokenized asset on Ethereum with a value of $2.24 billion, although it has seen a 6.29% decline in value over the last seven days. Meanwhile, tokenized gold products such as Paxos Gold (PAXG) continue to perform robustly, rising 5.35% in the same period. These trends highlight the maturing nature of the RWA market, which is attracting institutional and retail investors alike.

The launch of Toss’s finance superapp will be supported by its existing digital infrastructure and user base in Australia, which has shown a high level of engagement with fintech services. The superapp is expected to incorporate tokenized U.S. Treasuries, gold, and other real-world assets, allowing users to diversify their portfolios with digital equivalents of traditional holdings. The integration of tokenized assets is in line with broader industry trends; for example, Ondo Finance recently launched tokenized U.S. stocks and ETFs on Ethereum, and Fidelity has issued digital interest tokens backed by U.S. Treasuries.

The expansion of Toss into tokenized assets also aligns with growing regulatory clarity and infrastructure development in Australia. Financial regulators have increasingly recognized the potential of blockchain and tokenization to enhance transparency and efficiency in financial markets. Toss’s superapp is expected to comply with these regulatory frameworks, ensuring secure and compliant operations. This approach mirrors recent developments in the U.S., where Nasdaq is reportedly considering an SEC filing to allow tokenized securities trading.

As Toss prepares for its launch, it joins a growing list of fintech and blockchain firms expanding into tokenized asset platforms. The RWA market has expanded rapidly, with Ethereum, ZKsync Era, and Polygon leading in transaction volumes and network activity. This growth reflects a broader shift in how investors access and manage real-world assets through blockchain technology. Toss’s superapp is poised to offer Australian users a seamless and innovative financial experience, leveraging the scalability and transparency of blockchain while meeting the demand for diversified, digital-native investment options.

Source:

[1] RWA.xyz | Analytics on Tokenized Real-World Assets (https://app.rwa.xyz/)