Topshop website relaunches ahead of runway show, but will it return to high streets?

Topshop's standalone website has relaunched, featuring a curated collection by Cara Delevingne and the full 2025 autumn/winter collection. The brand plans to return to the high street with bricks and mortar shops across Britain. Topshop hosted a one-day pop-up event earlier this year and will host its first runway show since 2018 in Trafalgar Square on August 16. The relaunch marks a major revival for the iconic noughties fashion chain.

Topshop, the iconic British fashion brand, has made a significant comeback with the relaunch of its standalone website and plans to return to the high street. The brand, once a staple for teenagers and young adults in the 2000s, has been through a period of decline following its sale to Asos in 2021 and the subsequent closure of its flagship Oxford Circus store. However, recent developments indicate a renewed focus on reviving the brand.

The relaunch of Topshop's standalone website, more than four years after it was shut down, marks a significant milestone in the brand's revival. The website offers a range of womenswear, menswear, and accessories, as well as a curated 40-piece edit from its ambassador Cara Delevingne. This collaboration with the fashion model is part of a broader strategy to reintroduce Topshop to a new generation of customers. The website also features Next Day and Standard delivery options, as well as a Topshop Instant AM pre-12-noon delivery service.

One of the most notable aspects of Topshop's relaunch is its plan to return to the high street. The brand has announced that it will launch a "semi-permanent" high street presence in August, ahead of a more permanent standalone retail rollout planned for autumn. This move is part of a wider revival by new joint venture owners Asos and Heartland. The ecommerce giant sold a 75% stake in the Topshop and Topman brands last September as part of a wider refinancing of the business.

Topshop's managing director, Michelle Wilson, has confirmed that the brand will return to bricks-and-mortar retail later this year. The company is preparing to launch a high street presence in August, with a more permanent standalone retail rollout planned for autumn. This move is seen as a strategic step to rebuild the brand's relevance and appeal to a new generation of customers.

In addition to the website relaunch and high street plans, Topshop is set to host its first runway show since 2018 in Trafalgar Square on August 16. The event, which will follow a 'See Now, Buy Now' model, will allow customers to shop select items immediately while previewing other seasonal pieces. The show is expected to be a significant event for the brand, marking its return to the fashion scene after a period of hiatus.

The relaunch of Topshop's standalone website and plans to return to the high street are part of a broader strategy to revive the brand and appeal to a new generation of customers. The brand's focus on affordable, well-designed clothing, along with its commitment to sustainability and ethical practices, is likely to resonate with younger customers who are increasingly conscious of their values and the impact of their purchasing decisions.

In conclusion, Topshop's relaunch and high street revival are significant developments in the fashion industry. The brand's focus on affordable, well-designed clothing, along with its commitment to sustainability and ethical practices, is likely to resonate with younger customers. The success of the brand's revival will depend on its ability to appeal to both nostalgic millennials and a new generation of customers who are increasingly conscious of their values and the impact of their purchasing decisions.

References:
[1] https://www.retailgazette.co.uk/blog/2025/08/topshop-online-relaunch/
[2] https://www.theguardian.com/fashion/2025/aug/10/topshop-high-street-stores-fashion-nostalgia-london-show