Topgolf Partners with Netflix for Exclusive "Happy Gilmore 2" Putter Giveaway.

Topgolf Callaway Brands Corp (MODG) has partnered with Netflix to celebrate the premiere of "Happy Gilmore 2" with a giveaway of limited-edition Odyssey Hockey Stick putters at Topgolf venues. The giveaway will take place on July 27 and August 1-3, 2025, offering fans a unique opportunity to own a piece of golf movie history. The partnership is expected to boost brand visibility and customer engagement, potentially leading to higher sales at Topgolf venues.

Topgolf Callaway Brands Corp (MODG), a leading player in the modern golf and active lifestyle sector, has announced a partnership with Netflix to celebrate the premiere of "Happy Gilmore 2." The collaboration, scheduled for July 25, 2025, includes a giveaway of limited-edition Odyssey Hockey Stick putters at Topgolf venues across the U.S. This promotional event is set to run from July 27 to August 3, 2025.

During the giveaway period, players who dispense a golden ball during their game at Topgolf venues will have the chance to win one of the limited-edition Odyssey Hockey Stick putters. Each venue will give away two putters in total, one per weekend, making this a highly exclusive prize. The putters are crafted by Odyssey, the number one putter on every major Tour for over 25 years, and are specifically designed for the new movie.

The partnership aims to boost brand visibility and customer engagement, potentially leading to increased sales at Topgolf venues. Rodney Ferrell, Topgolf's Vice President Global Partnerships, commented, "Happy Gilmore is a cult classic that disrupted how popular culture views the game of golf. Similarly, Topgolf has been doing the same thing since day one – redefining the game to be accessible for all to play and enjoy. With the highly anticipated sequel on the horizon, this partnership is a perfect match for anyone who loves to swing big, laugh loud, and find their happy place on or off the tee line" [1].

The giveaway is expected to generate significant buzz among golf enthusiasts and comedy fans, attracting a wider audience to Topgolf venues. The partnership with Netflix, a global streaming service, is likely to enhance Topgolf's reach and appeal, particularly among younger demographics.

References:
[1] https://press.topgolf.com/2025-07-21-Find-Your-Happy-Place-Topgolf-Celebrates-the-Premiere-of-Happy-Gilmore-2-with-a-Limited-Edition-Odyssey-Hockey-Stick-Putter-Giveaway-at-all-U-S-Venues
[2] https://www.morningstar.com/news/pr-newswire/20250721aq33619/find-your-happy-place-topgolf-celebrates-the-premiere-of-happy-gilmore-2-with-a-limited-edition-odyssey-hockey-stick-putter-giveaway-at-all-us-venues
[3] https://finance.yahoo.com/news/happy-place-topgolf-celebrates-premiere-150000267.html