Top Online Brokers for ETF Investing in February 2025

As we step into February 2025, the online brokerage landscape has evolved significantly, with a growing demand for ETF investing and cryptocurrency trading. With the rise of artificial intelligence and machine learning algorithms, these platforms have adapted to cater to the needs of modern investors. Let's explore the top online brokers for ETF investing and how they leverage AI and ML to enhance the user experience and investment strategies.

1. Fidelity: Fidelity has long been a leader in the online brokerage space, and its commitment to ETF investing is evident in its extensive offerings. As of December 31, 2024, Fidelity offered 241 ETFs, with an average expense ratio of 0.14% (Source: Morningstar Direct). Fidelity's AI-driven platform provides personalized investment ideas and portfolio suggestions, helping clients make informed decisions. Additionally, Fidelity's foray into cryptocurrency trading with Fidelity Digital Assets has further expanded its appeal to tech-savvy investors.
2. Merrill Edge: A division of Bank of America, Merrill Edge has expanded its ETF offerings to over 1,000 ETFs, including both passive and actively managed funds (Source: Merrill Edge website). Merrill Edge's AI-powered risk management tools and insights help clients navigate the complexities of the market and make informed investment decisions. While Merrill Edge does not offer direct cryptocurrency trading, clients can access cryptocurrency-related ETFs, such as the Bitwise Crypto Industry Innovators ETF (BITQ) and the Amplify Transformational Data Sharing ETF (BLOK).
3. Robinhood Markets: Known for its commission-free trading platform, Robinhood has expanded its ETF offerings to over 500 ETFs, with a focus on low-cost, passively managed funds (Source: Robinhood website). Robinhood's AI-driven platform, Robinhood Snacks, provides users with personalized news and insights to help them make informed investment decisions. Additionally, Robinhood has been a pioneer in cryptocurrency trading, offering commission-free trading for popular cryptocurrencies like Bitcoin, Ethereum, and Dogecoin.



As we look ahead to February 2025, the top online brokers for ETF investing will continue to leverage AI and ML to enhance the user experience and investment strategies. By offering personalized recommendations, automated trading, risk management, fraud detection, and improved customer service, these platforms will maintain their competitive edge in the rapidly evolving investment landscape.

In conclusion, the top online brokers for ETF investing in February 2025, such as Fidelity, Merrill Edge, and Robinhood Markets, have adapted their services to cater to the growing demand for ETFs and cryptocurrency investments. By harnessing the power of AI and ML, these platforms provide users with a seamless and engaging investment experience, setting the stage for a successful 2025.