The "top leader" of retail investors subtly indicated that Unity Software (U.US) would rise before the market, and it did.

As of the time of writing, Unity Software (U.US), a game engine development company, rose more than 9% before the US stock market opened on Thursday. The news was that Keith Gil, known as the "head of the American retail army", posted a GIF of the late musician Rick James on the social platform X, who is famous for his single "Unity".

Keith Gill, who once led the "retailers' battle against Wall Street" and inflated the GameStop's stock price, returned to the social platform in May last year and triggered a rise in a number of meme stocks including GameStop. In recent months, Keith Gill has posted tweets every few days or months, which often spark various speculations among retail investors and drive the rise of related meme stocks.

Data shows that Unity Software's stock price has performed poorly in 2024, falling more than 42%. In contrast, its main competitor AppLovin (APP.US) has soared more than 735% in 2024.