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TON
Company (Nasdaq: TONX) has announced a $250 million stock repurchase program following a unanimous board approval. The initiative, designed to enhance shareholder value, allows the company flexibility to buy back shares in open market transactions or through other permitted methods, contingent on factors such as liquidity, market conditions, and share price dynamics. The company emphasized that it does not have an obligation to repurchase a specific number of shares, and the program is part of its broader capital allocation strategy aimed at increasing the net asset value (NAV) per share [1].Manuel Stotz, the company’s Executive Chairman, highlighted that the repurchase program provides the firm with a tool to capitalize on market opportunities. He noted that if the stock trades at a premium to NAV, the company might consider issuing stock to acquire more Toncoin, while a discount to NAV could trigger repurchase activity. This dual approach reflects the company’s commitment to disciplined capital management and aligns with its transition into a
treasury focused on Toncoin [2].The stock repurchase announcement follows
Company’s rebranding and ticker symbol change to on the Nasdaq Capital Market on September 2, 2025. The company, formerly known as Verb Technology Company Inc., has been repositioning itself as a digital asset company with a long-term investment strategy centered on Toncoin accumulation. It aims to grow its Toncoin treasury through capital-raising transactions, staking rewards, and open market purchases. The firm currently holds $713 million in Toncoin and $67 million in cash, positioning itself as a major institutional backer of the TON ecosystem [3].The company also continues to operate legacy business units, including MARKET.live and LyveCom, which contribute to its diversified business model. However, the focus on Toncoin remains a strategic priority, with the firm emphasizing the unique integration of the blockchain within Telegram’s global social platform. This integration enables the blockchain to power wallets, payments, and applications for over 1 billion monthly active users. TON Strategy Company views this as a significant advantage in the evolving intersection of social media and cryptocurrency [1].
Market reaction to the repurchase program has been positive, with TONX shares rising 4.37% in pre-market trading on the announcement. However, the stock price has since cooled to approximately $12 after reaching a peak of $15 earlier in August following the company’s Toncoin accumulation announcement. Toncoin itself has seen a marginal increase of 0.54% to $3.18 over the past 24 hours, maintaining a relatively stable trajectory. Analysts suggest that the current market environment may favor buy-and-hold strategies, particularly for companies with strong exposure to institutional-grade digital assets [3].
The buyback initiative is part of a broader trend among digital asset-focused firms seeking to stabilize their balance sheets amid market volatility. Earlier this year, another Nasdaq-listed company, AlphaTON Capital Corp, expanded its Toncoin exposure by securing $38.2 million through a private share placement and a $35 million loan facility with BitGo Prime. These developments reflect growing institutional interest in Toncoin and highlight the increasing role of strategic capital allocation in the crypto space. TON Strategy Company’s move is seen as a proactive step to address profit challenges and enhance investor confidence in the face of ongoing market fluctuations [3].
Source:
[1] TON Strategy Company Approves $250 Million Stock-Repurchase Program After Ticker Change (https://www.businesswire.com/news/home/20250903021822/en/TON-Strategy-Company-Approves-%24250-Million-Stock-Repurchase-Program-After-Ticker-Change)
[2] TON Strategy To Repurchase Up To $250 Mln Of Shares (https://www.nasdaq.com/articles/ton-strategy-repurchase-250-mln-shares-stock)
[3] TON Strategy Company Unveils $250M Stock Buyback (https://coingape.com/ton-strategy-company-unveils-250m-stock-buyback-plan-to-boost-holdings/)

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