Tom tweets about AI's growing capabilities, citing Pika's realistic lip-sync videos.

Tom tweets about AI's growing capabilities, citing Pika's realistic lip-sync videos.

Character.AI has launched a groundbreaking AI-native social feed within its mobile app, marking a significant shift in how users interact with AI-generated content. This new feature, which was first introduced on the company's web platform in June, allows users to engage with AI characters, share content, and create AI-generated videos, transforming passive consumers into active creators [1].

The AI-native social feed borrows familiar elements from traditional social media platforms, such as scrollable posts, user interactions, and follows. However, it replaces human-generated content with AI-powered characters and their interactions. Users can share various types of content, including chat snippets with AI characters, streamed character debates, custom personality cards, and short AI-generated videos created using Character.AI's AvatarFX tool [1].

The feed's interactive nature sets it apart, enabling users to like, share posts, and actively participate in ongoing conversations. This transforms passive consumers into active creators, blurring the line between content creation and consumption. Character.AI's CEO, Karandeep Singh, emphasized this aspect, stating, "With our new Feed, the boundary between creator and consumer is disappearing. You can come to Feed for a lean-back experience and watch content from our amazing creators - but you can also take the story forward or create a new epic adventure" [1].

Character.AI's move positions the platform as a new kind of social media built around synthetic personalities rather than real ones. It taps into the growing trend of co-creation with AI, turning users into remixers and storytellers. The variety of content is vast and often described as weird, chaotic, and surprisingly creative, ranging from debates between historical figures and fictional characters to dating sim characters offering life advice [1].

To support content creation, Character.AI is introducing a suite of multimodal tools. These features are designed to give creators new ways to showcase their AI characters and further integrate storytelling with interactive media. The company's generative video model, AvatarFX, allows users to create video clips using text prompts and images, which can then be shared on the feed [1].

The introduction of this social feed aligns with a broader industry trend. Other companies, such as video generation app Pika and Meta, are also exploring AI-powered social experiences. However, this shift towards AI-native social media raises fresh concerns, particularly regarding content moderation and the potential impact on vulnerable groups like teenagers [1].

As AI tools like ChatGPT, Gemini, and Claude become more utility-driven, Character.AI is carving out a unique space where AI is positioned less as an assistant and more as an entertainer. This development hints at a future where users engage primarily with dynamic, evolving semi-intelligent digital bots rather than other human users, potentially reshaping the landscape of social media and digital interaction [1].

References:
[1] https://theoutpost.ai/news-story/character-ai-introduces-ai-powered-social-feed-blending-ai-interaction-with-social-media-18613/
[2] https://www.reddit.com/r/aivideo/comments/1mnhjss/i_created_this_with_the_new_pikas_lipsync_tool/
[3] https://thewallstreetmarketing.com/2025/08/martech-social-media-updates-2025/