Toll Brothers Unveils Luxury Home Community in Windermere, Florida
AInvestThursday, Jan 9, 2025 11:51 am ET
5min read
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Toll Brothers, Inc. (NYSE: TOL), the nation's leading builder of luxury homes, has announced the upcoming opening of Saddlecrest at Windermere, a new luxury single-family home community in Windermere, Florida. The community, set to open for sales in spring 2025, will feature homes on up to half-acre sites, many with water views and direct access to Lake Roberts. The homes will offer 5-7 bedrooms, 4-7 bathrooms, and 3-5 car garages, with prices starting from $2.3 million. Lakefront home site owners will have the option to build private docks.

The development is located at the convergence of Winter Garden and Windermere, near Orange County Schools and various amenities. Buyers will have access to the Toll Brothers Design Studio for home customization. The announcement of Saddlecrest at Windermere represents a strategic expansion in the luxury segment of Florida's housing market, with pricing these homes from $2.3 million positioning Toll Brothers to capture the high-end demographic migrating to Florida, particularly in the desirable Windermere area.

The half-acre lots with lakefront access command premium pricing, which is in line with the luxury segment's pricing dynamics. This strategy allows Toll Brothers to maintain pricing power even in a softening market, as the large lot sizes and waterfront positioning should help maintain the value proposition. The timing aligns with the current market dynamics where luxury home demand remains resilient despite higher interest rates. The Orlando metro area continues to see strong population growth and wealth migration, supporting demand for upscale properties. The project's location between Winter Garden and Windermere - two highly sought-after suburbs - enhances its market potential.

The inclusion of private dock options and large lot sizes differentiates this development from typical luxury communities, potentially allowing Toll Brothers to maintain pricing power even in a softening market. The spring 2025 sales launch timing suggests confidence in the luxury segment's continued strength. This development aligns with Toll Brothers' strategy to focus on the luxury segment where margins are typically more resilient. The $2.3 million starting price point indicates potential gross margins above company averages, given the premium location and amenities. Based on typical margins in luxury developments, each home could contribute $500,000 to $700,000 in gross profit.



In conclusion, Toll Brothers' announcement of Saddlecrest at Windermere highlights the company's commitment to the luxury home market and its ability to capitalize on the strong demand for upscale properties in desirable locations. With its strategic pricing, unique features, and prime location, this new community is poised to attract affluent buyers seeking a high-end living experience in the Windermere area.
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