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Token.com Founder Emphasizes Storytelling for Crypto Adoption

Coin WorldThursday, May 1, 2025 8:42 am ET

1min read

Mel Gelderman, the founder of Token.com, recently emphasized the importance of meaningful storytelling in driving token investment and crypto adoption during an AMA session. Gelderman highlighted that with millions of tokens supporting various visions and business ideas, investors need more than just numbers; they need compelling narratives to identify the most promising tokens.

Token.com, Gelderman's app, aims to revolutionize investing by integrating social media dynamics, the creator economy, and ease of access. The app features a TikTok-style feed with videos from content creators and companies promoting tokens and the businesses behind them. Each video includes buy and sell buttons for direct investment, making it easier for users to engage with and invest in token projects.

Gelderman explained that Token.com is designed to showcase a wide range of token projects, from new business ventures like snowboard companies to local yoga studios. The platform helps legitimate ideas gain traction and funding, allowing users to become shareholders overnight. This approach, Gelderman believes, has the potential to transform the world's digital economy by making token investment more accessible and meaningful.

Gelderman criticized existing platforms like YouTube and TikTok for not being optimized for token investment. He noted that these platforms often push content that may not be relevant or credible, increasing the risk of users encountering pump-and-dump schemes. Token.com, on the other hand, is designed to provide a tailored experience with reputation tracking and algorithmic feeds that prioritize credible creators and projects, filtering out irrelevant or low-quality content.

The app also plans to share trading fees with creators and provide them with advanced analytics, including aggregated scores of their historical performance. Token projects can promote videos and offer airdrops to viewers through watch-to-earn mechanisms, while holding $TOKEN unlocks premium status, increasing the fees creators earn and the airdrops users receive.

Token.com has also become a full Solana wallet, supporting all tokens on the Solana blockchain. This decision was driven by Solana's speed, low cost, and simplicity. Gelderman expressed his belief that the discussion around different blockchain chains will soon become irrelevant, as bridges and wrapping technologies will allow tokens from one chain to be used on another.

Gelderman also expressed hope for regulatory changes that would allow tokens to represent real ownership and investment vehicles. He envisioned a future where anyone could launch tokens, making them the new stocks and allowing everyone to own a little bit of everything. This, he believes, could be the final piece needed for the crypto industry to reach a billion users or more.

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