TNL Mediagene launches one-stop crowdfunding service in Japan with 40bn yen market.

TNL Mediagene has launched a one-stop crowdfunding packaged service in Japan, integrating media footprint, advertising, e-commerce, and Digital Studio infrastructure to drive campaign outcomes for entrepreneurs. Crowdfunding has evolved as a key marketing platform for pre-launching new products and building brands, with the Japanese purchase-type crowdfunding market estimated to exceed 40 billion yen annually. The service utilizes TNL Mediagene's "Brandformance" Content Commerce strategy to maximize campaign engagement and outcomes through high-quality storytelling across its 45+ million monthly unique users.

TNL Mediagene, a leading digital media and data group in Asia, has announced the launch of an integrated crowdfunding support package in Japan. The service leverages the company's extensive media footprint, advertising, e-commerce expertise, and Digital Studio infrastructure to drive strong campaign outcomes for entrepreneurs. This new offering is designed to maximize project value and engagement by utilizing TNL Mediagene's "Brandformance" Content Commerce strategy [1].

Crowdfunding has evolved into a key marketing platform for pre-launching new products and building brands. In Japan, the purchase-type crowdfunding market is estimated to exceed 40 billion yen annually [1]. Despite the significant opportunity, achieving success in this competitive landscape requires sophisticated promotional strategies and powerful outreach capabilities.

TNL Mediagene's new crowdfunding packaged service offers end-to-end support, from platform assistance and content distribution to expert-led advertising management. The service utilizes TNL Mediagene's media power, with 45+ million monthly unique users, to create high-quality content that fosters empathy and drives action. The company's extensive experience in content commerce, particularly in Japan, forms the foundation of this new service offering [1].

The integrated support package includes hands-on platform assistance, detailed article and social media content production, and professional ad placement and management. TNL Mediagene's Digital Studio infrastructure further enhances the service by providing advanced AI and data analytics to optimize advertising solutions.

The company's president, Motoko Imada, commented, "We are excited to launch this new service, which is based on our 'Brandformance' strategy. This service allows us to support entrepreneurs in driving successful crowdfunding campaigns and outcomes with precision by utilizing our leading media portfolio, advertising, and e-commerce expertise."

TNL Mediagene's Technology business unit, which includes this commerce business, contributed $14.2 million to FY2024 consolidated revenue at a growth rate of 34%, comprising approximately 29% of total FY2024 consolidated revenue [1].

References:
[1] https://www.marketscreener.com/news/tnl-mediagene-launches-integrated-crowdfunding-support-package-leveraging-its-45-million-readers-a-ce7c5cd9dc8ff324