TiVo has achieved significant growth milestones with its smart TV platform, TiVo OS, adopted by dozens of TV brands in over 40 countries. The TiVo One cross-screen advertising platform now reaches 4 million monthly active users, offering incremental reach with unique audiences. TiVo OS delivers a content-first experience with over 385 local and regional channels and new features such as video ad units, personalized streaming recommendations, and immersive audio.
TiVo Platform Technologies LLC (TiVo), a wholly-owned subsidiary of entertainment technology company Xperi Inc. (XPER), has announced substantial growth milestones for its smart TV platform, TiVo OS, and cross-screen advertising platform, TiVo One. These achievements underscore TiVo's growing influence in the entertainment technology sector.
TiVo OS, the company's operating system for smart TVs, has been adopted by dozens of TV brands, reaching consumers in over 40 countries. Notably, the platform has seen strong growth in the UK, with smart TVs powered by TiVo now available at four of the nation’s top five consumer electronics retailers [2].
The TiVo One cross-screen advertising platform, which reached 4 million monthly active users in less than a year, highlights TiVo’s ability to deliver incremental reach with unique audiences that are net-new for advertisers [2]. This platform offers a content-first experience for consumers, with over 385 local and regional channels tailored to European audiences.
Recent enhancements to TiVo OS include video ad units, personalized streaming recommendations, and immersive audio solutions like DTS:X® and DTS Virtual:X®. These features aim to provide consumers with a richer, more personalized entertainment experience while opening up new monetization opportunities for advertisers.
Geir Skaaden, EVP and Chief Product and Services Officer at Xperi, stated, "The momentum we’re seeing among OEMs, content providers, and retailers continues to validate our content-first, user-centric approach to enabling extraordinary entertainment experiences for consumers while opening up compelling cross-screen monetization opportunities for advertisers." [2]
These growth milestones position TiVo as a key player in the expanding smart TV and cross-screen advertising markets, with significant potential for future growth and innovation.
References:
[1] https://www.ainvest.com/news/cineverse-expands-streaming-channels-bmw-vehicles-partnership-xperi-2508/
[2] https://www.stocktitan.net/news/XPER/ti-vo-achieves-significant-growth-milestones-in-smart-t-vs-and-cross-5ldnvq0nqktp.html
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