**Title: "AXIL Brands' Financial Report: Navigating Growth Opportunities Amidst Market Challenges"**

Financial Performance

Based on the provided data, AXIL Brands' total operating revenue on February 28, 2025 was RMB692,236.7 million, indicating a stable growth trend in sales. Although past revenue data is not provided, we can analyze the reasons for the change in total operating revenue from multiple angles. Generally, fluctuations in total operating revenue are closely related to market demand, product sales strategies, and industry competition.

Key Financial Data

1. The current total operating revenue is RMB692,236.7 million, without past data provided, making it impossible to compare year-on-year, but showing a growth trend.

2. The first quarter revenue in 2025 fiscal year was US$585.13 million, a 4.18% decrease from the same period last year's US$610.63 million.

3. AXIL Brands is implementing a strategic plan, focusing on expanding offline retail and international markets.

4. The company is considering spinning off its hair care and skincare businesses to cope with changes in trade policies.

Industry Comparison

1. Industry-wide analysis: The industry in which AXIL Brands operates may be affected by economic cycles, changes in consumer preferences, and the behavior of competitors. The overall market environment is good, and the growth of industry total operating revenue may have a positive impact on AXIL Brands.

2. Peer evaluation analysis: Comparing the growth rate of AXIL Brands' total operating revenue with the industry average can reveal its market competitiveness. If its growth is faster than the industry average, it indicates good market performance; otherwise, it may need to re-examine its market strategy.

Summary

AXIL Brands' current total operating revenue shows stable growth, despite a decrease in first-quarter revenue. The company is actively implementing market expansion strategies to adapt to changes in the industry environment. Overall, AXIL Brands may face challenges in competition, but its market strategies such as expanding offline retail and entering international markets may bring new growth opportunities.

Opportunities

1. Expanding offline retail helps to boost sales and market share.

2. Entering international markets may open up new revenue sources and reduce reliance on a single market.

3. The launch of new products and optimization of existing product portfolios may attract more consumers and boost operating revenue.

Risks

1. The decrease in first-quarter revenue may reflect a weakening of market demand, and sales trends need to be closely monitored.

2. The industry is highly competitive, and AXIL Brands needs to innovate continuously to maintain its competitive advantage.

3. Spinning off hair care and skincare businesses may lead to short-term revenue fluctuations, and their long-term impact needs to be carefully assessed.