Timothee Chalamet Signs Multi-Year Partnership with Lucid Group as Global Brand Ambassador

Lucid Group, an electric vehicle manufacturer, has signed a multi-year partnership with actor Timothee Chalamet as its first-ever Global Brand Ambassador. Chalamet will headline Lucid's new marketing campaign for the Lucid Gravity SUV later this year. The partnership is rooted in the belief that performance, design, and passion are key to creating exceptional experiences.

In a strategic move to enhance its brand visibility and cultural relevance, Lucid Group, Inc. (NASDAQ: LCID) has announced a multi-year partnership with award-winning actor Timothee Chalamet as its first-ever Global Brand Ambassador [1]. The partnership, which was officially announced on July 29, 2025, marks a significant milestone in Lucid's efforts to broaden its cultural footprint through accelerated marketing efforts [2].

The collaboration between Lucid and Chalamet is rooted in their shared belief that performance, design, and passion are key to creating exceptional experiences. Chalamet, known for his roles in films such as "Call Me by Your Name" and "Dune: Part One," was first spotted driving a Lucid Air in 2023. This initial encounter has since blossomed into a relationship built on mutual admiration for innovation and excellence [1].

Lucid, a Silicon Valley-based technology company, is focused on creating the most advanced electric vehicles (EVs) in the world. The company's flagship product, the Lucid Air, has been critically acclaimed for its performance, range, comfort, and technology. The Lucid Gravity SUV, the company's latest offering, combines the versatility of a full-size, three-row SUV with the performance of a luxury sports car [1].

Chalamet will headline Lucid's new marketing campaign for the Lucid Gravity SUV later this year. His involvement is expected to bring a fresh perspective to Lucid's brand, aligning with the company's vision of "compromise nothing" both on and off screen [1]. The campaign is part of Lucid's broader strategy to leverage cultural icons to drive brand awareness and appeal to a wider audience.

Lucid's partnership with Chalamet is not the only indication of the company's growing influence in the EV market. Since its inception in 2016, Lucid has rapidly established itself as one of the world's most critically acclaimed new automotive companies. The company's vertically integrated factory in Arizona is a testament to its commitment to innovation and excellence in EV technology [1].

References:
[1] https://www.marketscreener.com/news/lucid-and-timothee-chalamet-join-forces-to-celebrate-the-power-of-defying-the-status-quo-award-winn-ce7c5fdfde89f72d
[2] https://www.prnewswire.com/news-releases/lucid-and-timothee-chalamet-join-forces-to-celebrate-the-power-of-defying-the-status-quo-302515490.html