TikTok Parent Bytedance Surpasses Meta's Q2 Revenue, Becoming Largest Social Media Company

Bytedance, the parent company of TikTok, surpassed Meta Platforms' quarterly revenue for the first time in Q2 2025, rising 25% YoY to $48 billion. The majority of Bytedance's revenue came from China, driven by Douyin's advertising dominance, live-streaming, and ecommerce segments. The company's ecommerce operation grew 30% YoY, while its international business grew 63% YoY to $39 billion despite political challenges. Bytedance's profit was $33 billion, with a profit margin of 25.2%. The company is seeking new funding from private investors at a $330 billion valuation.

Bytedance, the parent company of TikTok, has achieved a significant milestone by surpassing Meta Platforms' quarterly revenue for the first time in Q2 2025. The Chinese tech giant's revenue rose 25% year-over-year to $48 billion, according to Reuters [1]. This marks a notable shift in the social media landscape, with Bytedance becoming the largest social media company by revenue.

The majority of Bytedance's revenue, approximately three-quarters, came from its Chinese operations, driven by Douyin's advertising dominance, live-streaming, and ecommerce segments. Douyin, the Chinese version of TikTok, is a major contributor to the company's impressive performance. The company's ecommerce operation grew 30% year-over-year, while its international business, which includes TikTok in non-China markets, grew 63% to $39 billion despite political challenges [2].

Bytedance's profit for the quarter was $33 billion, with a profit margin of 25.2%. This margin is a happy medium between Meta's nearly 40% profit margin and Amazon's 10% margins. Despite the company's strong financial performance, it continues to face political pressure in the U.S., where lawmakers have raised national security concerns over its Chinese ownership. The company is seeking new funding from private investors at a $330 billion valuation [1].

In the face of these challenges, Bytedance is consolidating its position as a global leader in social media. The company's ability to navigate political risks and maintain robust growth highlights its financial flexibility and healthy margins. As Bytedance continues to expand its international business, it will be crucial to monitor its progress and the potential impact of ongoing political negotiations.

References:
[1] https://www.reuters.com/business/finance/tiktok-owner-bytedance-sets-valuation-over-330-billion-revenue-grows-sources-say-2025-08-27/
[2] https://www.thestreet.com/investing/this-tech-giant-just-surpassed-instagram-parent-meta-for-the-first-time