TikTok Increases Subscription Revenue Share for US Creators to 90%
ByAinvest
Sunday, Oct 5, 2025 11:54 pm ET1min read
TikTok is offering North American creators up to 90% of their subscription earnings, a significant jump from the 70% maximum outside the US and Canada. The move aims to reassure creators that they can build a monetizable community on the app without fear of government action. TikTok has been gradually expanding access to its subscription program, which was initially launched for Live creators in 2022.
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