From TikTok to App Store Success: BiteSight's Journey to Food-Delivery Stardom

BiteSight, a food-delivery app, used TikTok to gain traction, with a video presentation by founder Lucious McDaniel IV going viral with 4 million likes. The app lets users watch videos of food before ordering and see what their friends have ordered. The video was created after McDaniel's friend used the same trend for his dating app, and it helped the company gain deal flow.

A new player in the food delivery landscape, BiteSight, has swiftly gained attention and traction, thanks to a viral TikTok video presentation by its founder, Lucious McDaniel IV. The app, which allows users to watch videos of food before ordering and see what their friends have ordered, has seen remarkable growth since its launch.

The app's viral success began when McDaniel's sister, Kendall, posted a video on TikTok introducing BiteSight. The video, which garnered over four million likes, highlighted the app's unique features and resonated with users, particularly Gen-Z, who engage with content through short-form videos and social recommendations [2].

BiteSight's rapid ascent can be attributed to its innovative approach to food discovery. The app enables users to watch videos of food before ordering, making the ordering process more engaging and informed. Additionally, it allows users to see what their friends have ordered and rated, providing a more personalized and trustworthy experience compared to traditional food delivery apps [1].

The app's success has not gone unnoticed by investors. BiteSight has raised over $1.5 million in pre-seed funding from investors including Y Combination and SurgePoint Capital [1]. The company is currently focusing on expanding its user base and partnering with restaurants in other cities.

Despite facing stiff competition from established players like DoorDash and Uber Eats, BiteSight's unique value proposition and innovative use of AI technology set it apart. The app's focus on food and video content, combined with its ability to leverage AI for cost-efficient operations, positions it as a potential disruptor in the food delivery market [2].

As BiteSight continues to grow, it remains to be seen how the company will navigate the challenges of scaling and maintaining its competitive edge. However, the app's initial success and the positive response from users and investors suggest that it has the potential to carve out a niche in the crowded food delivery market.

References:

[1] https://www.ebony.com/bitesight-tiktok-food-delivery-app/

[2] https://techcrunch.com/2025/07/24/how-a-y-combinator-food-delivery-app-used-tiktok-to-soar-in-the-app-store/