TikTok's $14 Billion Valuation: Impact on Snap's Competitive Equation

Sunday, Sep 28, 2025 7:22 am ET1min read

TikTok's $14 billion valuation has drawn attention to the US social media competitive landscape, particularly as it is on par with Snap's parent company. This has raised questions about Snap's future prospects and positioning. Despite the direct valuation comparison, Snap's earnings catalyst and persistent unprofitability remain the biggest risks for investors.

TikTok's recent valuation has sparked interest in the US social media competitive landscape, particularly in relation to Snap Inc. The Trump administration has estimated TikTok's US business at $14 billion, a figure that falls significantly below previous projections. This valuation has drawn comparisons to Snap Inc., the parent company of Snapchat, which is currently valued at around $14 billion TikTok's $14 billion valuation in Trump deal stuns investors[1].

The $14 billion valuation for TikTok's US business is surprising to investors, who believed a deal at that price would be a bargain. Previous estimates had scaled closer to $40 billion. The low valuation has been attributed to the complexity of TikTok's content algorithm and its coveted user base. Despite the lower valuation, TikTok's US operation, with 170 million active users, generates revenue north of $10 billion a year, suggesting a price-to-sales ratio of roughly 1.4 times TikTok's $14 billion valuation in Trump deal stuns investors[1].

Snap Inc., on the other hand, has seen its stock rise by 17.6% in the past month, outperforming the S&P 500's gain of 2.74%. The upcoming earnings release of Snap will be closely watched by investors, with projected earnings per share (EPS) of $0.06, signifying a 25.00% drop compared to the same quarter of the previous year. Meanwhile, revenue is projected to increase by 8.82% to $1.49 billion Snap (SNAP) Advances While Market Declines: Some Information for Investors[2].

While Snap's stock performance has been robust, its earnings catalyst and persistent unprofitability remain significant risks for investors. The company's Forward P/E ratio stands at 32.88, trading at a premium to the industry average of 31.31. Snap's PEG ratio of 0.9 also indicates a favorable valuation compared to the industry average of 2.28 Snap (SNAP) Advances While Market Declines: Some Information for Investors[2].

The TikTok deal, which must be completed within 120 days, would see the US operation spun out into a new joint venture with ByteDance's stake reduced to less than 20% to satisfy US national security concerns. Much remains uncertain, including who will run and operate the service, given none of the proposed buyers are internet or consumer-facing companies TikTok's $14 billion valuation in Trump deal stuns investors[1].

In conclusion, while TikTok's $14 billion valuation has drawn attention to the competitive landscape of US social media, Snap Inc.'s stock performance and earnings prospects remain a key focus for investors. The upcoming earnings release will provide further insights into Snap's financial health and potential growth opportunities.

TikTok's $14 Billion Valuation: Impact on Snap's Competitive Equation

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