TIFIN AMP and Ares Wealth Management Solutions: Revolutionizing Alternative Investment Distribution

In the rapidly evolving landscape of alternative investments, asset managers are constantly seeking innovative ways to streamline distribution and enhance productivity. TIFIN AMP, an AI-powered distribution intelligence platform, has partnered with Ares Wealth Management Solutions (AWMS), a global private wealth platform of Ares Management Corporation (NYSE: ARES), to launch a cutting-edge solution designed to accelerate growth across the U.S. advisor-sold channel. This strategic alliance aims to reduce 'random acts of marketing' and increase team efficiency by providing targeted solutions and aligning sales and marketing efforts with high-impact opportunities.

The AI-powered platform will identify content resonance and enable more personalized advisor interactions, allowing the sales force to focus on solving client issues rather than administrative tasks. This shift in focus will enable AWMS' distribution teams to spend more time with clients, providing personalized solutions and addressing pressing client needs. Christina Adamson, Co-Head of US Wealth Management Solutions at Ares, emphasizes the importance of this collaboration: "Our goal is to ensure the leading AWMS sales team can spend as much time as possible with clients and provide personalized solutions."

TIFIN AMP's advanced AI algorithms combine behavioral data with traditional datasets to generate distribution signals, enabling better targeting and personalization. This intelligent targeting capability can substantially reduce customer acquisition costs and increase conversion rates by eliminating inefficient marketing spend. Traditionally, distribution methods have seen success rates below 10%, but AI-driven approaches can potentially triple these figures through better targeting and personalization.

Key strategic advantages of this partnership include:

1. Reduced time-to-market for new investment products: Optimized distribution channels can help reduce time-to-market for new investment products, enabling Ares to quickly capitalize on market opportunities.
2. Enhanced scalability without proportional increase in sales headcount: AI-powered insights and predictive analytics can help Ares scale its wealth management platform without a proportional increase in sales headcount, allowing for more efficient growth.
3. Data-driven insights for product development and market positioning: The platform's data-driven insights enable predictive analytics for product development and market positioning, allowing Ares to make informed decisions about its investment strategies.
4. Competitive differentiation in the alternatives distribution landscape: By adopting AI-driven distribution strategies, Ares positions itself at the forefront of the technological transformation in alternative investments distribution, potentially leading to accelerated AUM growth and improved operating margins.

Jeannette Kuda, Chief Operating Officer of TIFIN AMP, highlights the significance of this partnership: "We are thrilled to partner with AWMS to help drive their ambitious strategy. At TIFIN, we believe that the future of distribution lies in leveraging data and intelligence to create more meaningful advisor interactions." Brendan McCurdy, Head of Research & Marketing at AWMS, emphasizes the platform's ability to help the sales force focus on solving client issues: "This platform helps our sales force spend more time with the advisors who need them most, solving pressing client issues rather than juggling administrative tasks."

In conclusion, the strategic partnership between TIFIN AMP and Ares Wealth Management Solutions represents a pivotal shift in how alternative investment managers approach distribution. By leveraging AI technology, asset managers can enhance productivity, improve targeting, and drive sustained, scalable growth. As the alternative investment market continues to evolve, AI-driven distribution platforms like TIFIN AMP will play an increasingly crucial role in shaping the future of the wealth management industry.