Tian Ruixiang Holdings to Acquire Beyond Coastline Holdings for $14.4M.

Wednesday, Nov 5, 2025 9:16 am ET1min read

TIAN RUIXIANG Holdings Ltd. has entered into a definitive agreement to acquire BEYOND COASTLINE HOLDINGS LIMITED, a leading Southeast Asian new retail group, for $14.4 million. The acquisition is expected to close on or about November 5, 2025, and will expand TRX's business in the region. The Target has a comprehensive ecosystem that integrates brand operation, e-commerce management, offline retail expansion, and influencer-driven marketing.

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