Thryv's Strategic Position in the AI-Driven Small Business Market: A SaaS Investment Powerhouse in the Post-2025 Era

In the rapidly evolving landscape of small business technology, Thryv (NASDAQ: THRY) has emerged as a standout player, leveraging artificial intelligence (AI) to redefine how small and medium-sized enterprises (SMEs) operate. With AI adoption among its users surging by 41% in 2025—reaching 55% of businesses—Thryv is not just adapting to market trends but actively shaping them. Its strategic ecosystem expansion, product innovation, and high-impact events like Grow 2025 position it as a top-tier SaaS investment in the post-2025 small business growth cycle.

A Robust Ecosystem: Partnerships and Leadership Fuel Growth

Thryv's ecosystem has become a cornerstone of its success. The acquisition of Keap in late 2024 and the integration of its partner network into Thryv's platform have created a unified ecosystem of over 100,000 small businesses. Partnerkon 2025, Thryv's inaugural partner conference, exemplifies this synergy. By bringing together partners for training, product updates, and networking, Thryv is fostering a collaborative environment that accelerates adoption of its AI-driven tools.

Leadership appointments further strengthen this ecosystem. Fran Lee, now Vice President of North American Sales, and Kim Mortensen, Vice President of Global Partnerships and Sales, bring decades of experience in scaling SaaS businesses. Their roles are critical in expanding Thryv's market reach and ensuring seamless integration of AI tools into small business workflows.

AI-Driven Product Innovation: Efficiency and Scalability

Thryv's product roadmap in 2025 underscores its commitment to AI. The platform's AI-powered tools—ranging from data analysis and content generation to chatbots and marketing automation—are saving users an average of 20 hours per month, with 66% reporting monthly savings of $500–$2,000. These savings are reinvested into growth initiatives, creating a flywheel effect that enhances competitiveness.

Key innovations include:
- Marketing Center: An AI-driven add-on that connects CRM data with targeted marketing strategies, enabling SMEs to execute data-driven campaigns.
- TeamChat: An AI-integrated collaboration tool that streamlines internal communication and task management.
- Mobile App Enhancements: A redesigned app with reduced memory usage and real-time AI insights, ensuring accessibility for on-the-go business owners.

These tools are not just incremental improvements but transformative features that align with the growing demand for AI in SMEs. As Thryv CEO Joe Walsh notes, small businesses are no longer asking if to adopt AI but how quickly they can implement it.

High-Impact Events: Grow 2025 as a Growth Catalyst

Thryv's Grow 2025 conference, scheduled for October 16–17, 2025, in Scottsdale, Arizona, is a strategic masterstroke. The event's dual tracks—Innovate & Grow and Tech in Action—offer a blend of AI-driven marketing strategies and hands-on software training. Sessions led by industry icons like Barbara Corcoran (Shark Tank) and David Heath (Bombas co-founder) will provide actionable insights, while Thryv's own product updates will showcase its AI advancements.

Grow 2025 also serves as a platform for partnerships. Sponsorship opportunities with brands like Google and Verizon Business highlight Thryv's expanding ecosystem. For investors, the event signals Thryv's ability to monetize its SaaS model through high-impact events and strategic alliances.

Financial Strength: SaaS Revenue and Profitability Surge

Thryv's financials in Q2 2025 underscore its SaaS transformation. SaaS revenue grew 47.8% year-over-year to $115 million, with a 20.3% Adjusted EBITDA margin—a significant improvement from 13.1% in 2024. The company reduced term debt by $26 million and raised its full-year 2025 Adjusted EBITDA guidance to $70.5–$73.5 million. These metrics reflect a business that is not only scaling but doing so profitably.

Investment Thesis: Why Thryv Stands Out

Thryv's strategic positioning in the AI-driven SME market is compelling for several reasons:
1. Market Leadership: With 100,000+ businesses on its platform, Thryv is a dominant player in the SaaS space for SMEs.
2. AI-First Approach: Its AI tools are solving real-world problems—saving time, reducing costs, and enabling data-driven decisions.
3. Scalable Ecosystem: Partnerships and leadership appointments ensure sustainable growth.
4. Financial Resilience: Strong revenue growth, profitability, and debt reduction position Thryv for long-term success.

For investors, Thryv represents a rare combination of innovation and execution. As AI adoption in SMEs accelerates, Thryv's platform is uniquely positioned to capture market share. The company's focus on recurring revenue and high-margin SaaS offerings further enhances its appeal.

Conclusion: A SaaS Investment for the Future

Thryv's integration of AI into its SaaS platform, coupled with its ecosystem expansion and high-impact events like Grow 2025, makes it a standout investment in the post-2025 small business growth cycle. For investors seeking exposure to the AI-driven SME revolution, Thryv offers a compelling blend of strategic vision, financial strength, and market relevance. As the company continues to innovate and scale, its stock (NASDAQ: THRY) is poised to deliver robust returns in the years ahead.