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Thryv's 2024Q4 Earnings Call: Contradictions in Keap's Revenue, Cross-Selling, and Integration Strategy

Earnings DecryptThursday, Feb 27, 2025 6:25 pm ET
1min read
These are the key contradictions discussed in Thryv's latest 2024Q4 earnings call, specifically including: Keap's revenue expectations, cross-selling process between Thryv and Keap, ARPU growth dynamics, and integration strategy of Keap:



SaaS Revenue Growth and Integration:
- Thryv reported total SaaS revenue of $104.3 million for Q4, marking 41% year-over-year growth.
- The SaaS business reported adjusted gross margin of 76% in Q4, indicating significant operational efficiency.
- Growth was driven by the integration of Keap software following the acquisition and realizing synergies through cost reductions and product innovation.

Keap Acquisition and Synergies:
- Thryv's acquisition of Keap contributed $13.4 million in revenue during November and December 2024.
- The acquisition is expected to provide significant revenue synergies through cross-selling between customer bases over the next couple of years.
- Thryv has already realized $10 million in EBITDA synergies through cost reductions and vendor consolidations.

Customer Engagement and Product Innovation:
- Thryv reported a 50% increase in Thryv SaaS subscribers, reaching 99,000, with the combined subscriber base with Keap at 114,000.
- The number of clients using two or more paid SaaS products increased, now representing 16% of the client base.
- Product updates, such as the addition of Reporting Center and AI-assisted features, have enhanced client satisfaction and engagement.

Financial Performance and Outlook:
- Thryv achieved SaaS EBITDA of $17 million, surpassing guidance by over $5 million.
- For fiscal 2025, Thryv expects total SaaS revenue to range between $464.5 million to $474 million.
- The company aims to achieve a SaaS adjusted EBITDA margin of 15% for the full year, signaling continued strong financial performance.

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Mr_Biddz
02/27
41% YoY growth, bullish on $THRY. 🚀
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BenGrahamButler
02/28
@Mr_Biddz How long you planning to hold $THRY? Think it's a long-term play or quick trade?
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SussyAltUser
02/28
@Mr_Biddz I had $THRY, sold too early, kicking myself now. Missed that growth.
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waterlimes
02/27
Thryv's SaaS game strong, but Keap integration tricky.
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LonnieJaw748
02/27
Keap's ARPU growth seems off, red flag?
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r2002
02/27
Impressive SaaS growth, but ARPU dip worth watching. Thryv's got potential, but gotta keep an eye on those numbers.
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SussyAltUser
02/27
Holding $THRY long, watching SaaS margins closely.
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OG_Time_To_Kill
02/28
@SussyAltUser I'm also in for the long haul, think THRY's SaaS margins will keep pushing up.
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sniperadjust
02/28
@SussyAltUser How long you been holding THRY? Any specific price target in mind?
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meowmeowmrcow
02/27
Thryv's SaaS game strong, but Keap integration feels like a marathon, not a sprint. 🚀
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raool309
02/28
@meowmeowmrcow Thryv's SaaS margin tight, but Keap's revenue might lag.
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