Threads App Hits 400M Monthly Active Users, Marking a 20M User Gain Since Last Month.

Meta's Threads app has reached over 400M monthly active users, up 20M from last month. This represents a significant increase in user growth for the text-based social media app.

Meta's Threads app has reached a significant milestone, surpassing 400 million monthly active users (MAUs), according to a recent announcement from Instagram head Adam Mosseri. This represents a substantial increase from the 380 million MAUs reported in June 2025. The growth is particularly notable given the platform's two-year history, having launched as a competitor to Twitter (now X).

The announcement comes as Meta continues to roll out new features, including direct messages (DMs), fediverse integrations, custom feeds, and AI enhancements, which have contributed to the app's rapid user growth. In the past quarter alone, Threads added 50 million monthly users, bringing its total MAUs to over 400 million [1].

The rapid expansion of Threads is particularly noteworthy when compared to its rival, X. While X maintains a dominant position with over 600 million monthly active users, Threads has been closing the gap in daily mobile app usage. In June 2025, Threads recorded 115.1 million daily active users, marking a 127.8% year-over-year increase, compared to X's 132 million daily users, which reflected a 15.2% year-over-year decline [1].

However, X continues to lead in web usage, with 145.8 million average daily web visits worldwide in June, compared to Threads' 6.9 million [1]. Despite this, the growth trajectory of Threads is impressive, especially given its relatively short history.

The success of Threads has also had a positive impact on Meta's stock price. The company's stock price crossed the 52-week high of $784.75 on Tuesday following the announcement, reflecting investor confidence in the app's growth potential [2]. Analysts have cited accelerating ad revenue growth, surging engagement, and rapid progress in AI-driven monetization as key positives for Meta.

In conclusion, Meta's Threads app has demonstrated remarkable growth, reaching over 400 million monthly active users in just two years. The platform's continued innovation and user-friendly features have contributed to its rapid expansion, positioning it as a strong competitor in the social media landscape.

References:
[1] https://techcrunch.com/2025/08/12/threads-now-has-more-than-400-million-monthly-active-users/
[2] https://www.benzinga.com/markets/tech/25/08/47070235/meta-stock-hits-new-high-as-threads-rockets-past-400-million-users