Thoma Bravo to Acquire PROS Holdings for $23.25 per Share
ByAinvest
Monday, Sep 22, 2025 8:26 am ET1min read
PRO--
The acquisition will transform PROS into a private company upon closing in Q4 2025. The deal aims to accelerate PROS' growth through Thoma Bravo's operational expertise and capital support, focusing on advancing AI innovation and expanding market reach. The company will maintain its Houston headquarters after the acquisition [1].
PROS Holdings specializes in optimizing shopping and selling experiences for both business-to-business and business-to-consumer companies across various industries. Its main solutions include pricing optimization, CPQ (Configure, Price, Quote), airline revenue optimization, airline distribution, retail, and digital offer marketing software. These solutions leverage artificial intelligence, self-learning, and automation to enhance business operations and profitability .
The acquisition comes on the heels of several notable achievements by PROS. In August 2025, the company was recognized as a Gold Stevie® Award Winner in the 2025 International Business Awards® for its AI Agents, which enhance the PROS Platform by leveraging advanced natural language processing with prescriptive AI . Additionally, PROS has been named a Leader in the 2025 ISG Configure, Price, Quote (CPQ) Buyers Guide, highlighting its effectiveness in addressing enterprise challenges in configuring, pricing, and quoting complex products and services .
The acquisition by Thoma Bravo is expected to provide PROS with the resources and support needed to continue its growth trajectory and innovation in AI-driven solutions. Investors and financial professionals should closely monitor the integration process and the impact on PROS' future performance.
PROS Holdings, a provider of software-as-a-service solutions, is being acquired by Thoma Bravo for $23.25 per share. PROS provides solutions that optimize shopping and selling experiences, including artificial intelligence, self-learning, and automation for business-to-business and business-to-consumer companies across various industries. Its main solutions focus on pricing optimization, CPQ, airline revenue optimization, airline distribution and retail, and digital offer marketing software.
Pros Holdings Inc. (NYSE: PRO), a leading provider of AI-powered software-as-a-service solutions, has been acquired by Thoma Bravo in a significant deal. The acquisition, announced on September 22, 2025, is valued at $1.4 billion, representing a 41.7% premium over PROS' closing price on September 19, 2025. Under the terms of the agreement, shareholders will receive $23.25 per share [1].The acquisition will transform PROS into a private company upon closing in Q4 2025. The deal aims to accelerate PROS' growth through Thoma Bravo's operational expertise and capital support, focusing on advancing AI innovation and expanding market reach. The company will maintain its Houston headquarters after the acquisition [1].
PROS Holdings specializes in optimizing shopping and selling experiences for both business-to-business and business-to-consumer companies across various industries. Its main solutions include pricing optimization, CPQ (Configure, Price, Quote), airline revenue optimization, airline distribution, retail, and digital offer marketing software. These solutions leverage artificial intelligence, self-learning, and automation to enhance business operations and profitability .
The acquisition comes on the heels of several notable achievements by PROS. In August 2025, the company was recognized as a Gold Stevie® Award Winner in the 2025 International Business Awards® for its AI Agents, which enhance the PROS Platform by leveraging advanced natural language processing with prescriptive AI . Additionally, PROS has been named a Leader in the 2025 ISG Configure, Price, Quote (CPQ) Buyers Guide, highlighting its effectiveness in addressing enterprise challenges in configuring, pricing, and quoting complex products and services .
The acquisition by Thoma Bravo is expected to provide PROS with the resources and support needed to continue its growth trajectory and innovation in AI-driven solutions. Investors and financial professionals should closely monitor the integration process and the impact on PROS' future performance.
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