THG Partners with The Trade Desk to Revolutionize Retail Media on the Open Internet

THG, a global digital commerce platform, has partnered with The Trade Desk to provide media buyers with access to high-quality data from real-world commerce. The partnership enables advertisers to access THG's segments from Cult Beauty and LOOKFANTASTIC via self-serve across the entire digital ecosystem on The Trade Desk's Kokai platform. This allows for more precise targeting and measurement of media activity against actual sales, closing the loop for return on ad spend.