THG Partners with The Trade Desk to Offer Advertisers Access to Beauty Retail Data

THG has partnered with The Trade Desk to provide advertisers with self-serve access to retail audience data from its beauty platforms, including Cult Beauty and LOOKFANTASTIC. The data segments cover the marketing funnel and can be deployed across the open internet through The Trade Desk's omnichannel buying tools. Advertisers can link campaign activity to actual sales to evaluate return on ad spend.