Thesis Acquires Lolli to Boost Bitcoin Adoption Through Enhanced Rewards

Thesis*, a venture studio renowned for its Bitcoin-native successes such as Fold, Mezo, and tBTC, has announced the acquisition of Lolli, a leading Bitcoin rewards platform. This strategic move aims to accelerate mainstream Bitcoin adoption by enhancing consumer experiences through expanded rewards, faster payouts, and innovative partnerships.

Matt Luongo, co-founder of Fold and CEO of Thesis, will lead Lolli into its next phase of growth. Under Luongo’s leadership, Fold became the first publicly traded Bitcoin financial services company, pioneering Bitcoin rewards for everyday transactions. With this acquisition, Luongo brings that same proven vision and operational excellence to Lolli.

Luongo expressed his admiration for Lolli's ability to onboard users through accessible and engaging experiences. He emphasized that Bitcoin's real growth is driven by everyday interactions, such as shopping, gaming, and spending, rather than just investment portfolios. Together, Thesis and Lolli aim to create the easiest and most rewarding entry point for millions to join the Bitcoin economy.

The immediate roadmap for Lolli includes significant user-focused improvements. These enhancements include an upgraded Arcade and Daily Stack with more games, new quests, and bigger daily rewards. Lolli is also preparing for global expansion, actively developing strategies to bring the platform to new countries and regions. Additionally, a new partnership with Fold will introduce entirely new ways for users to earn, including an expanded gift card marketplace with more brands and opportunities globally.

Lolli will also roll out a new system later this year to deliver instant reward payouts and more options for redeeming earnings. The driving force behind this acquisition is to expand the Bitcoin consumer experience by addressing the fragmentation between using Bitcoin and earning on it. By uniting Lolli's rewards with the capabilities of Fold and the broader Thesis ecosystem, Luongo and his team aim to close the loop between earning and using Bitcoin.

Users will soon benefit from shared innovations, including expanded offerings through a new "Lolli Market," featuring more brands, higher cashback rates, and global accessibility. This integration will provide seamless opportunities to earn and spend Bitcoin in everyday life.

Alex Adelman, Founder and former CEO of Lolli, expressed excitement about joining forces with Thesis to power the next phase of Bitcoin adoption through rewards. He highlighted that Lolli's goal has always been to make Bitcoin easy, fun, and rewarding for everyone. With Thesis’ deep infrastructure expertise and shared vision, the platform can be significantly enhanced, accelerating global adoption.

To deliver these ambitious enhancements, Thesis will undertake essential infrastructure upgrades, including migrating Lolli to a more robust, scalable system. Since its inception in 2018, Lolli has rewarded over 600,000 users with more than $20 million in Bitcoin through everyday shopping, gaming, and online activities. Thesis’ acquisition solidifies a powerful alliance committed to expanding practical, accessible, and rewarding Bitcoin experiences worldwide.

Lolli was founded in 2018 as the first Bitcoin rewards application, allowing users to earn Bitcoin and cashback when they shop at 50,000+ top stores and play 1,000+ mobile games. The platform was created with the goal of making it easy to earn, own, and share Bitcoin with as many people as possible.

Thesis is a venture studio dedicated to building on Bitcoin. Since 2014, Thesis has been committed to empowering individuals and communities through the creation of market-leading products including Fold, Mezo, tBTC, and more. Thesis is driven by innovation and a belief in a sovereign digital future.