Theme parks and resorts are significantly increasing their prices. The slowdown in visitor growth has Disney (DIS.US) concerned.

Since the pandemic ended, the surge in tourist demand has allowed Disney (DIS.US) to continue raising the prices of its theme parks and resorts. However, according to a recent report, Disney executives are now starting to worry about the price hikes. The report stated that the number of visitors to its parks has slowed in recent years and frequent visitors have canceled their trips. The report quoted a person who is responsible for pricing at the parks as saying that Disney has become obsessed with raising prices to the point where middle-class tourists can no longer afford to visit. Some people said that the company is increasingly discussing internally whether it has lost its appeal to families. In addition, Disney's own surveys have started to show a sharp drop in the number of people planning future trips to its parks and resorts in Florida. Data showed that the number of visitors to the US parks grew 1% in the fiscal year ending September 2023, compared with a 6% increase in the previous year; the average spending per person at the US parks grew 3% annually in the previous two fiscal years, and 4% in the first quarter of fiscal 2025 ending December 2022. Disney's theme parks segment reported revenue of $3.1bn in the first quarter of fiscal 2025, unchanged from the same period a year ago. The number of visitors to the US parks fell 2%, and operating profit declined 5%, partly because Florida's Disney World was closed due to a hurricane.