Thailand Launches Crypto-to-Baht Program to Boost Tourism

Thailand has officially launched a cryptocurrency-to-baht conversion program named "TouristDigiPay," aimed at stimulating its tourism industry, which has seen a decline in international visitors, particularly from China [1]. The initiative, introduced on August 18, allows foreign tourists to convert their digital assets into Thai baht for local transactions, including payments at participating businesses. The Thai Securities and Exchange Commission had previously concluded a public consultation on leveraging digital assets for tourism and economic growth, with the consultation period ending on August 13 [1]. The program was announced by Deputy Prime Minister and Finance Minister Pichai Chunhavajira, alongside officials from the Ministry of Finance, the Securities and Exchange Commission, the Anti-Money Laundering Office, and the Ministry of Tourism and Sports [1].

The TouristDigiPay program is designed with a monthly transaction limit, though specific figures on the limit or the scope of merchants accepting converted baht have not been disclosed [2]. The government has emphasized the initiative’s role in modernizing the tourism payment ecosystem and attracting a new demographic of tech-savvy travelers who prefer digital payment options [2]. The program’s introduction comes amid a broader slowdown in tourism, with a reported 6.56% decline in foreign arrivals in 2025 [4]. The government has also rolled out other initiatives, such as the “Thai’d Up This Summer” campaign and the “The New Thailand” 2026 strategy, but the crypto-based payment system represents a novel and innovative approach to attracting tourists through financial flexibility [4].

From an analytical perspective, the launch of TouristDigiPay reflects Thailand’s increasing openness to integrating digital assets into its economy and tourism sector. By accommodating cryptocurrency transactions, the country is positioning itself as a destination that caters to modern travelers who may avoid traditional cash-dependent environments. This could also attract new visitor segments, such as those with experience in crypto markets, who might view Thailand as a more accessible and convenient travel destination [1]. The program aligns with Thailand’s broader economic strategy of embracing digital transformation and fostering innovation in key industries.

However, the program’s success will depend on several critical factors. First, widespread adoption by local businesses is essential for the usability and convenience of TouristDigiPay. Second, the transaction limit must be set at a level that balances regulatory oversight with practicality for tourists. Finally, the government must ensure that digital infrastructure is robust and that tourists are adequately informed about how to use the platform [2]. Without sufficient support in these areas, the initiative may struggle to achieve its intended impact on tourism growth.

Sources:

[1] Thai government launches crypto-to-Baht scheme to boost ... (https://www.thestar.com.my/aseanplus/aseanplus-news/2025/08/17/thai-government-launches-crypto-to-baht-scheme-to-boost-tourism)

[2] Thai Government Launches Crypto-to-Baht Scheme ... (https://www.nationthailand.com/business/digital-assets/40054107)

[4] Thailand Sees 6.56% Decline in Foreign Tourist Arrivals in 2025, China Remains Top Source (https://www.thailand-business-news.com/top-news/tourism)