Tether's Stake Surge Fuels Rumble's AI Cloud Expansion Bet

Rumble Inc. (NASDAQ:RUM) shares surged 14% to $6.51 on Monday as stablecoin giant Tether increased its stake by purchasing 1.06 million shares for approximately $5.7 million between November 19 and 21. The move, disclosed via SEC filings, brought Tether's total holdings in the video-sharing platform to over 104 million shares, valued at roughly $680 million based on recent trading prices. The stock rally coincided with broader gains in data center and cloud computing stocks, including Cipher Mining (CIFR) and BitDeer (BTDR), which also saw double-digit percentage jumps according to market analysis.

The investment comes as Rumble accelerates its expansion into cloud computing and artificial intelligence infrastructure. The company is poised to acquire German data center firm Northern Data AG, a move that will add 22,000 Nvidia GPUs to Rumble's cloud division and provide access to a globally distributed network of data centers. The acquisition, previously valued at $775 million, was adjusted due to a tax investigation but includes a voluntary public exchange offer for Northern Data shareholders. Tether's support for the deal underscores its strategic alignment with Rumble's growth plans, including a $150 million GPU purchase agreement and a $100 million advertising investment to promote its crypto wallet according to industry reports.

Rumble's crypto integration has deepened significantly in recent months. The platform launched a non-custodial crypto wallet in late 2025, enabling users to tip content creators with Bitcoin (BTC), Tether's USDT, and tokenized gold (XAUT). The feature, currently in a limited Android test, aims for a full rollout by December 2025 according to product updates. Tether CEO Paolo Ardoino confirmed plans to integrate the Lightning Network and support the new stablecoin USAT on the platform. These developments follow a November 2024 partnership with Tether to create a crypto tipping feature, announced at the Plan B Forum in Switzerland according to industry sources.

Despite recent gains, Rumble's stock has declined nearly 50% year-to-date, reflecting broader market challenges. The company reported a third-quarter net loss of $16.3 million, an improvement from $31.5 million in the same period in 2024, while revenue fell slightly to $24.8 million. Analysts maintain a "Hold" consensus rating, with an average price target of $14.00 according to market analysts. The stock's 52-week range remains $5.11 to $17.40, and its market cap stands at $2.47 billion according to financial data.

Tether's growing influence over Rumble extends beyond financial stakes. The stablecoin issuer holds a >10% ownership stake, with Giancarlo Devasini, who controls >50% voting rights in Tether Holdings, deemed to beneficially own the shares. This partnership, which includes a $775 million investment in 2024, has driven previous spikes in Rumble's stock price, including a 40% jump in early 2024 according to market analysis.