Tether and Rumble's Stablecoin 'Rocket Pack' Ignites US Market Push

Tether Holdings SA has announced a strategic partnership with Rumble Inc., a video streaming platform, to distribute its newly launched U.S.-regulated stablecoin, USAT, in the United States. The collaboration, unveiled at the Token2049 conference in Singapore, aims to leverage Rumble's 51 million monthly active users to accelerate adoption of the dollar-backed token. Tether CEO Paolo Ardoino emphasized that Rumble's user base provides a significant advantage over competitors in the U.S. market, where regulatory clarity under the GENIUS Act has spurred growth in the stablecoin sectorTether taps Rumble to drive USAT adoption in US - Cryptopolitan^[1]. The platform plans to launch a Tether-powered crypto wallet featuring USAT and other stablecoins by year-endTether Brings USAT to Rumble: A New Push into U.S.^[2].

Tether's investment in Rumble underscores its aggressive expansion strategy. The company secured a 48% stake in Rumble through a $775 million investment in 2024, granting it substantial influence over the platformTether Partners with Rumble to Promote USAT Stablecoin …^[3]. Rumble, which positions itself as a conservative-leaning alternative to mainstream video platforms, will use $250 million of the proceeds for growth initiatives, while the remaining funds support a stock buyback programTether launches the USAT stablecoin for the US market^[4]. Rumble CEO Chris Pavlovski, who retains a controlling stake, described the partnership as a "rocket pack" for the platform's next phase of developmentTether to Distribute Coins on Conservative Video Platform Rumble^[5].

USAT, designed to comply with U.S. federal regulations, is a key component of Tether's reentry into the American market after years of regulatory scrutiny. The stablecoin, backed by reserves managed by Cantor Fitzgerald and issued by Anchorage Digital Bank, aims to address concerns over transparency and complianceTether, Rumble, and USAT: How This Partnership is Redefining the …^[6]. Bo Hines, a former White House Crypto Council executive, has been appointed CEO of USAT, with operations based in Charlotte, North CarolinaTether to Expand USAT Distribution via Rumble Platform^[7]. Tether has also reported $4.9 billion in Q2 2025 profits, driven by interest from reserves invested in U.S. Treasuries and similar assetsStablecoins Gain Momentum With U.S. Oversight And Market …^[8].

The company is exploring broader financial opportunities, including a potential $20 billion capital raise through a 3% stake offering, which could value Tether at nearly $500 billionTether Partners with Rumble to Promote USAT Stablecoin …^[9]. Proceeds from the raise may fund Tether's AI initiatives, including an offline language-translation app for low-income markets and an AI platform compatible with low-cost smartphonesTether to Distribute Coins on Conservative Video Platform Rumble^[10]. Ardoino noted that the valuation is a "discount" but declined to elaborate on the rationaleTether to Expand USAT Distribution via Rumble Platform^[11].

The U.S. stablecoin market has intensified competition since the GENIUS Act's passage, with Circle's USDC as a primary rival to Tether's USDT. USAT's integration into Rumble's ecosystem offers a differentiated approach by combining regulatory compliance with a large, engaged user baseTether, Rumble, and USAT: How This Partnership is Redefining the …^[12]. Tether's return to the U.S. follows a $41 million settlement over prior allegations of misrepresenting USDT reserves, signaling a renewed focus on regulatory alignmentTether launches the USAT stablecoin for the US market^[13].

As Tether positions itself to challenge existing stablecoin leaders, the success of USAT will depend on Rumble's user adoption and regulatory adherence. The partnership reflects a broader trend of integrating digital assets into mainstream platforms to reduce friction for retail usersTether to Expand USAT Distribution via Rumble Platform^[14]. With $174.6 billion in circulating USDT and a growing emphasis on AI and emerging markets, Tether aims to solidify its leadership in the stablecoin space while navigating a competitive and evolving regulatory landscapeStablecoins Gain Momentum With U.S. Oversight And Market …^[15].